The Ethical Research Of Consumption Alienation In China’s Contemporary

Since the beginning of human society,consumption activities are accompanied by the development of human beings.Consumption,as basic condition of man’s living and development,it meets the needs of mankind.The consumption is one of the four major part of the social reproduction,ranked production,distribution,exchange,is the last link..With the advancement of technology,standardization of production,resulting in an absolute surplus commodities.Since the capital nature of unlimited proliferation,does not allow any aspect of social reproduction problems,capitalist society is proposed to stimulate consumption coping strategies,while stimulating desires and needs of mass consumption,while the production of a wide variety of consumer goods.Under the control of capital logic,the phenomenon of alienation has gradually emerged in the field of consumption.After World War II,consumption alienation first appeared in America,then appeared in most countries in the world,China is also inevitably appears the phenomenon of consumption alienation.In this thesis,from an ethical point of view,studies in the following aspects of consumption alienation in China’s contemporary.In the introduction,expounds the foundation of this paper,the background and significance of the question,research contents and methods,which mainly describes the research status of consumption alienation theory both here and abroad;The first part of the thesis,is the vision from ethical of consumer ethics,research the consumption alienation in China’s contemporary,on the one hand,summarizes the main manifestations of consumption alienation,on the other hand,analysis the changing nature of consumer activity,then reflection of consumption alienation,mainly analyzes the ethical damage of consumption alienation;the second part is the theoretical reconstruction of consumption ethics,first of all,reflections the insufficient of consumption ethics,seeks a new direction,then put forward to the correct understanding of consumption ethics,discusses from the economic attribute and ethical attribute,then understand consumption alienation by consumption ethics,analyze the root causes of economic and ethical of consumption alienation,finally puts forward principles and norms of rational consumption ethics to change the state of affairs;In the last part of the article,emphasis the change of concept in constructing the rational consumption ethics,from a personal point of view,to change the single way of identity information.From a social point of view,to develop personal rational consumption attitudes,finally from the ecological perspective,to promote green consumption.Consumption is a part of life,but not all of life.Consumption is the means of human self development,not the purpose of life.While consumption alienation brought harm of ethics,we should consciously reflect on it..Reflections on how to produce and reflect the existing theory of consumption alienation,exploring the ideal state of consumption.In the reflection of the reconstruction of consumption ethics,with its standard of consumer behavior,so that people’s consumption activities have economic rationality and ethical rationality.On this basis,people will not only proper consumption and goodness consumption,take the initiative to improve their moral cultivation.This is what we expect.