Research On Optimization Of Film Industry Policy Tools From The Perspective Of Meta-governance

With the rapid development of the film industry to create economic value and cultural value,film has become an important part of public life and cultural life.The film industry is prospering,but there are hidden dangers: lack of comprehensive policies and regulations;prevalence of speculation and impetuousness;market disorder,etc.Scholars also recognize that it is imperative to improve industry policies.The promulgation of the "Film Industry Promotion Law" shows the important position of the film industry in the cultural industry,and the connection of politics and law is of great significance to regulating the film market.This article discusses the optimization of film industry policy tools from the perspective of meta-governance.As a subsystem of the social governance system,the film market is a prerequisite for the use of meta-governance when there are conflicts between its governance models;movies are low-cost,easy-to-copy quasi-public products,and ideology,cultural entertainment and other characteristics determine government participation Explain the rationality of the introduction of metagovernance.Meta-governance is the governance of governance.It can coordinate and integrate the bureaucratic,market,and networked governance models in the film market,and give full play to their respective advantages to achieve governance purposes.Based on the concept and characteristics of meta-governance,explore the application of the film industry governance model under the complex market environment from the perspective of meta-governance,further divide the policy tools used under the three governance models,and divide them into mandatory and mixed according to the degree of government intervention Type,voluntary policy tool.Based on the advantages and disadvantages of mandatory,mixed,and voluntary policy tools,the central policy text of the film industry in the past two decades is analyzed from the intensity,coordination,and integration of policy tools.The policy text and the actual situation shown in the film market do not conform to the choice of policy tools,coordinated integration,and innovative development from the perspective of meta-governance,and there are some limitations: there are many compulsory film industry policy tools and obvious internal structure differences;mixed policies The use of tools is inclined and has obvious negative externalities;the types of voluntary policy tools are single and the policy effects are not outstanding;policy combination and innovation are still in the exploratory stage.For the limitations of the film industry policy tools,we propose the following recommendations based on the movie market environment combine yuan governance theory: A mandatory policy tools needed to create a favorable institutional and industrial environment for the film market,hybrid policy instruments to improve the enthusiasm of enterprises and the formation of high-efficiency Operation mode and voluntary industrial policy tools shape a social network relationship of multi-party coordination and equal consultation.In the perspective of meta-governance,the coordinated integration of compulsory and hybrid,compulsory and voluntary,voluntary and hybrid policy tools is realized to cope with the complex film market environment,rather than simple mixed use.Explore the development trend of policy tools under the meta-governance model: innovative investment and financing methods and emphasis on copyright financing;the industry focuses on film technology research and development,emphasizes content as the king,and allows film technology to serve content;film associations take advantage of collaborative negotiation to promote fairness in cultural services,Leading the public to become participants in the film market;the gradualism decision-making model focuses on starting everything from reality and gradually optimizing policy tools to make them more realistic and operable.