Research On Performance Management Optimization Of J Cultural Tourism Scenic Area

In recent years,with the rapid development of China’s economy and the continuous improvement of people’s living standards,the number and scale of China’s tourist attractions have also expanded rapidly,making the market competition of tourist attractions increasingly fierce.In the final analysis,market competition in tourist attractions is the competition between services and talents.Performance management,which is closely related to the service level and efficiency of employees,has a direct impact on market competition.However,there are no more than 5 research literatures on performance management of tourist attractions in China,and the relevant research seriously lags behind the rapid development status of tourist attractions.Therefore,studying and optimizing the performance management of tourist attractions has positive guiding significance for improving the service level of practitioners,thereby improving the operating performance of the scenic area,and enriching the existing research literature.This article will find out its existing problems by analyzing the current performance management of J culture tourist attractions,and then propose corresponding improvement and optimization strategies.Based on the related theories of human resource management and performance management,this paper will make a comprehensive performance index optimization setting for J culture tourist attractions.In order to make the research more pertinent,the author will organize relevant personnel to conduct questionnaire surveys,interviews,and exchanges on the core issues of performance management.Through questionnaire analysis and interview feedback,the author will systematically analyze the existing problems of performance management in the scenic area.And on this basis,specific improvement measures are proposed to address the problems in the performance management of J Cultural Tourism Scenic Spots,fully meet the development goals of the scenic spots,effectively use KPI methods to make the development goals of the scenic spots explicit,and then decompose the strategic objectives and business plans of the scenic spots And management objectives,determine the KPI key performance indicators for the entire scenic area,various functional departments and employee positions.Through the establishment of KPI indicators and corresponding evaluation standards,a database of scenic KPI performance indicators is formed,which is used as a performance evaluation standard,and then the indicators are adjusted and improved according to the actual situation of the scenic area,and the implementation process is established and improved.Finally,the establishment of the implementation guarantee system corresponding to the proposed optimization measures is discussed.