The Promotion Of Public Art Of Digital Media To The Continuation Of Chengdu’s Industrial Memory

With the acceleration of urbanization,its characteristic buildings and things are gradually "formatted",but what is erased is the memory of a city’s cultural resources,which is a vivid manifestation of the city’s historical memory code and cultural character.Facing the contradiction between development and cultural inheritance,public art has gradually turned to act as a catalyst for the urban cultural spirit and as a carrier for the reappearance of memories.In Chengdu,there are a large number of public art works based on industrial remains or using industrial elements,trying to reproduce and activate the urban memory in the historical industrial scene.Traditional forms such as sculptures and murals can only rely on one-way spiritual implantation due to their static characteristics.However,the reshaping of urban memory requires the intervention of the public.Multi-modal interactions can inspire more far-reaching influences.New media art Development provides new ideas for solving problems.Active and diversified new media art uses emerging digital technology to trigger the interaction between people and the environment.There have been a large number of interactive explorations on digital media public art,but they have not discussed in depth its impact on urban history and culture.Inheritance.Through the discussion of urban memory and digital media public art,this article uses Chengdu’s “urban industrial memory” as a clue to sort out public art works at the current stage,analyze their form,meaning,and utility,and explore the impact of digital media technology.The driving force of its urban culture.It is divided into five chapters.The first chapter is the introduction,expounding the background of the research topic,the research status at home and abroad,purpose,significance and research path,as well as the innovative points of the thesis.The second chapter is an overview of the formation of "city" and "urban memory".It expounds the importance of industry in the formation and development of the city,and combs the changes of industrial memory in the historical evolution of Chengdu.The third chapter is a summary and case analysis of the application of digital media public art in cities,and discusses the advantages of digital media public art compared to traditional public art.The fourth chapter analyzes and summarizes the current status of public art with the theme of industrial memory in Chengdu,and summarizes the public art works with the theme of industrial memory in Chengdu into three types: industrial heritage reconstruction,industrial element creation,and industrial scene reproduction.The better application form is extended,and the problems in the application are found to be optimized,and it is tried to explore how to better promote the continuation of industrial memory in the development of the times.The fifth chapter is to explore the possibility of the continuation of digital media public art to promote Chengdu’s industrial memory,and propose three public art optimization strategies based on the revival of lights based on multiple media,the sensory narrative that reproduces episodic memory,and the digital old reform to promote cultural rebirth.So as to provide new ideas for the continuation of Chengdu’s industrial memory.