Research On Brand Image Design Of Meishan Small Package Tea In Fujian Province,China In Traditional Cultural Context

With the continuous progress and rapid economic development of China’s economic and social era,people’s own economic quality of life and consumption level have been steadily improved,and consumers’ consumption concepts of various traditional commodities have begun to undergo significant profundity and changes.At present,China’s white tea has entered an era of prosperous tea.As tea enterprises speed up their pace to seize the market,brand awareness has gradually increased,FUDING’s white tea market pattern has changed and gradually entered the brand era.Therefore,more and more attention has been paid to the visual image design.Meishan xiaopian tea has positioned itself as a brand-new tea brand.Create a convenient,fast,young and fashionable tea brand to enjoy life for the fast-paced life in busy cities,and display the brand image of Meishan small tea to consumers in the form of visual communication.The brand image design of Meishan small tea determines the market core positioning and design theme of Meishan small tea through preliminary market research,field investigation,consumer positioning analysis,excellent cases and competitive products analysis.According to the brand positioning of Meishan small piece tea,combined with regional culture,display unique humanistic atmosphere,break the traditional inherent image according to the target audience young groups,combined with modern design methods,combined with illustration design,create different series of tea products with different tastes,and convey the product concept of "health","simplicity" and "elegance" to young consumers.Through the systematic design of Meishan small tea brand image,the tea brand will stand out in the fierce market competition,play a better role in inheritance and publicity of tea culture and regional culture,and promote the development of brand economy.