Research On The Evaluation Of Tourism Development Potential Of Traditional Villages In Huangshan City

In recent years,with the acceleration of economic development and urbanization,the phenomenon of hollowing out and decaying of traditional villages has become more and more serious,and traditional villages have high social,historical,cultural,scientific and economic values,and their protection and development should not be taken lightly.The tourism industry in Huangshan City has started early,and there are many traditional villages in the city.Therefore,this paper constructs an evaluation index system and a tourism development potential evaluation model based on the spatial analysis from the perspective of the city,and makes relevant suggestions for the development of tourism based on the results of the study.This paper firstly gives a brief overview of the geographical location of Huangshan City,tourism resources,the current situation of tourism development,traditional villages,and the distribution of traditional tourism villages;Secondly,literature analysis method and questionnaire survey method were used to analyze the rationality of the obtained indicators and conduct indicator screening to determine the final indicators;then hierarchical analysis method and entropy weighting method were used to determine the weights of each indicator,and linear weighting method was used to obtain the final weights to construct the evaluation model of the tourism development potential of traditional villages in Huangshan City and to verify the results.finally,the results are graded to obtain different potential areas and evaluated,and all the analyses are integrated to make relevant suggestions for the future tourism development of traditional villages in Huangshan City.The main conclusions of this paper are:（1）based on the literature analysis,questionnaire survey and spatial analysis,this paper constructs the evaluation index system of tourism development potential of Huangshan traditional villages from four aspects: natural environment,human environment,tourism resource richness and tourism reception capacity;（2）The evaluation model of tourism development potential of Huangshan traditional villages is constructed by using analytic hierarchy process and entropy weight method;（3）based on the results of model,different potential areas are comprehensively evaluated,and the traditional villages in Huangshan City are divided into three major areas of priority development,auxiliary development and unsuitable development according to different potential areas,and relevant suggestions are made for different areas.