Research On The Expression Of Chinese Excellent Traditional Culturein Li Ziqi’s Short Videos

With the development of increasingly popular network media,mobile terminals,and other high-tech,people in modern society have been living in a highly mediated era.People have an online cultural life that transcends space and time,and the demand for digital entertainment and cultural content is far greater than before,and the online cultural industry is booming.Because of its short form,short video conforms to people’s fragmented reading habits,and can obtain information efficiently.The short video industry is developing rapidly.People’s lives are pervasively penetrated by short videos,and even people’s way of thinking is also affected.Under the background of the country’s advocacy of cultural rejuvenation and the establishment of a clear network environment,traditional Chinese culture has become a popular topic for short videos.Short videos have also become an important carrier of excellent traditional culture in addition to movies and TV series and have been endowed with cultural identity.Against such background,Liziqi’s short videos are mainly made of food which show a large number of Chinese elements and export high-quality Chinese traditional cultural content.Her works have been widely recognized and loved.This article will analyze and study the expression of Chinese excellent traditional culturein Liziqi’s short videos.The first part demonstrates that the combination of Chinese excellent traditional cultureand short videos is theoretically and practically rational and necessary.Although Liziqi’s videos are relatively long in short videos,this does not prevent the high-quality content output and extremely high playback volume of Liziqi’s short videos.The second part focuses on the short video of Liziqi and analyzes some core questions raised in this article such as the content presented in Liziqi’s short video,the way it presents and the culture core it expresses.The author believes that the cultural expression in Liziqi’s short video is firstly established in an overall landscape framework.Therefore,the three landscapes of the rural landscape,media landscape,and consumption landscape constructed in Liziqi’s short video are analyzed.Then we discuss how the triple landscape was constructed and what role it played.The third part still focuses on the core issues and analyzes the content of the video,using quantitative methods to extract and analyze the Chinese elements that appear frequently in the video.The trivial and ordinary Chinese elements in the video are becoming systematic by being repeatedly mentioned.The way Liziqi systematically presents Chinese elements in the video makes the abstract concept of Chinese excellent traditional cultureconcrete.This process also deepens viewers’ awareness of the scattered and diverse Chinese elements in Liziqi’s short videos.By comprehending the cultural spirit behind Chinese elements,viewers deepen their sense of identification with traditional Chinese culture.At the same time,it is believed that the audio-visual language of the video plays a key role in the overall artistic expression of the video.The author finds that people usually conclude empirically that the popularity of Liziqi’s short video is telling Chinese culture and Chinese stories.Therefore,the author puts aside this empirical conclusion,.Instead,the author conducts a detailed analysis of the text from the two aspects of the construction of the media landscape and the quantification of Chinese elements,thus interpreting the expression of Chinese excellent traditional culturein Li Ziqi’s short video.so as to explore and think about what is a good expression of traditional Chinese culture.