The Researches On The Reconstruction And Design Of Kunqu Opera Cultural Elements Based On We Media Communication

In May 2001,Kunqu opera was listed as the "world intangible cultural heritage dictated by mankind",and its cultural value of 600 years has been recognized by the world.In this context,the state and government began to formulate policies to vigorously protect Kunqu culture,so as to avoid Kunqu gradually disappearing into the public view.In order to quickly establish the public’s cultural impression of Kunqu Opera,designers extract the most obvious visual symbols from many cultural elements of Kunqu Opera,design and constantly strengthen them.Although the original purpose has been achieved,with the passage of time,it also makes people have serious visual aesthetic fatigue,which has brought great obstacles to the effective inheritance of Kunqu Opera.With the rise of information technology and the increasing diversification of information communication methods,it has brought great opportunities and challenges for the communication of Kunqu Opera and the establishment of new cultural cognition among youth groups in the new era.In the past,the contact point between the public and Kunqu opera could only watch performances on TV or offline theatres.With the development of digital technology,the contact point between Kunqu Opera and the public can cover all paths of information transmission.The display platform of these paths in people’s life actually constitutes the communication environment of "we media".As a structural design method that can retain the cultural connotation of Kunqu Opera,which can expand the deconstructed Kunqu opera cultural elements to various paths according to the characteristics of different we media platforms,and show the cultural connotation of Kunqu Opera in various scenes of public life in multiple dimensions.This paper takes the reconstruction and design of Kunqu cultural elements based on we media communication as the main research object.Firstly,it arranges and analyzes the development status of Kunqu Opera under the background of we media communication,and discusses the development achievements of Kunqu Opera in we media communication.Then,according to the relevant case analysis and research results,this paper summarizes the problems existing in Kunqu Opera’s self media communication,and puts forward suggestions and ideas.Secondly,introduce the relevant contents of acculturation theory in communication,carry out specific research on the two dimensions of visual symbols and communication forms of Kunqu cultural elements,and sort out the categories of cultural elements that play a role in shaping the cultural value of Kunqu in the process of self-Media communication,so as to provide support for the subsequent reconstruction design.Based on the above research,this paper draws the conclusion and puts forward the prospect,hoping to provide a valuable reference for the dissemination and inheritance of other traditional cultures in the new era,promote their inheritance and development,enhance China’s cultural soft power and help the cultural power.