Research On The Performance Characteristics Of Motion Graphics Under Rational Design Thinking

Rational design thinking refers to people’s design activities under the framework of a theme or a task.Rational thinking is the opposite of emotional thinking.With the rapid development of modern information technology,people’s demand for simple and efficient communication methods is also increasing,which provides a huge opportunity for the development of Motion Graphics.Although Motion Graphics originated in the 20 th century and was mainly used in the title of movies,it has been developed and widely used in the environment of new media in recent years.Motion Graphics can adapt to the rational needs of the audience.As an efficient visual information dissemination method,Motion Graphics shows unlimited development potential.Motion Graphics is a kind of design about dynamic graphics.Although it combines a variety of art forms,it still has extremely prominent performance characteristics.Motion Graphics not only inherits the artistic value of traditional animation forms,but also is an innovation to traditional forms,integrating the flat style of graphic design into it.So in the current era of information explosion,it is particularly important to simplify and rationalize information.Rational design thinking is a way of thinking that combines rational methodology and creative design.Under the guidance of rational design thinking,the performance characteristics of Motion Graphics are gradually enlarged,and it is more suitable for conveying some visually inaccessible content and carrying out complex information.Simplified processing and guided by rational design thinking,Motion Graphics shows many differences from other animations,making Motion Graphics more concise and vivid,and making the audience more impressed with the information content.The influence of rational design thinking on Motion Graphics has also become a topic that needs to be studied and discussed.Through the research on the characteristics and advantages of Motion Graphics and the analysis of relevant cases,as well as the comparative analysis of Motion Graphics and other art forms,it can be found that Motion Graphics is most suitable for conveying those relatively rational information.Analyzing the performance characteristics and rational expression of Motion Graphics from multiple angles,as well as the future development of Motion Graphics and the problems encountered,it can be seen that rational design thinking has a role in promoting the development of Motion Graphics,and can promote its use in popular science and information.With the development of other fields,it can also continue to expand more new fields,improve its own competitiveness,and continue to expand the market.With the advent and development of the new media era,the visual information transmission method has become the trend of the times,and the wide application of mobile terminals has also provided a platform for the development of Motion Graphics.Relying on the characteristics of "short,flat and fast",Motion Graphics has also become a successful example of the animation industry’s transformation into the new media market,providing a new direction and reference for the development of other animation forms.