Research On Evaluation And Optimization Path Of Coupling Coordination Degree Of Cultural Tourism Industry

As the tertiary industry,the cultural industry and tourism industry are vital to the development of the national economy.In recent years,with the development of social economy and the improvement of people’s living standards,people’s demand for a better life has greatly increased.A single product form and service can no longer meet people’s increasing demand for high quality.In today’s increasingly fierce market competition,if all industries want to achieve sustainable development,they need to improve the form of industrial development,transform the industrial development structure,and carry out strategic upgrades.The cultural and tourism industry itself has a high degree of coupling.It has been integrated from institutions to industries,and studying the coupling and coordinated development relationship between the two industries is of great significance for effectively controlling the speed of industrial development,optimizing the industrial structure,and clarifying the direction of industrial development.In terms of research ideas: First,after analyzing the background of the topic,the paper clarifies the meaning of the topic.Introduce the progress of theoretical research at home and abroad,point out the shortcomings and deficiencies of the existing research,summarize the useful research conclusions for the paper,form the research ideas of the paper based on the analysis of these research conclusions,and elaborate the technical roadmap and main research of the paper content.Then,explain the theories of industrial association,industrial integration,coupling and coordination,and analyze the current situation and problems of my country’s cultural tourism industry.Secondly,on the basis of systematically combing the existing research on cultural and tourism industry coupling at home and abroad,the construction of the industrial coupling coordination degree model is summarized.According to the statistical yearbook and related databases,select the appropriate cultural and tourism industry indicators,use the expert scoring method to screen and modify the indicators,and use the analytic hierarchy process and entropy method to determine the weight of each indicator,and build the industrial coupling coordination degree model.Finally,with the Shanghai cultural tourism industry as the empirical research object,the model is measured and analyzed,and the industrial coupling coordination degree is comprehensively judged.The coordinated development of cultural tourism industry coupling development is also investigated and analyzed through interviews and questionnaires.Based on the results of the empirical analysis and research,the corresponding optimization path for the coordinated development of the cultural and tourism industry is proposed.In terms of research conclusions : Generally speaking,the development of my country’s cultural and tourism industry is showing a good trend,and the degree of industrial coupling is also high.However,due to different local development conditions and preferences,the degree of coupling and coordination is low.In addition,professional cultural tourism personnel and ordinary residents have reached a basic consensus on the advantages and problems of the cultural tourism industry.For the further coupled and coordinated development of the cultural tourism industry,it can be considered from three levels: optimization ideas,optimization measures,and optimization guarantees.