Research On The Short Food Video "Eclipse"

In recent years,with the rapid update and iteration of mobile Internet technology,"the world is grasped as an image",and the user’s reading habits have also been converted from pictures to videos.The old topic of food,through the new medium carrier of short video,deduce one after another wonderful food audio-visual feast.The short food video "Ri shiji" relies on the spectacle audio-visual presentation and rich cultural characteristics,which makes the perfect combination of "Ri shiji" expression and cultural value,and has harvested a big wave Loved by the audience.After 7 years of intensive creation in the food field,"Ri shiji" has long become a leading creator in the food field.This article takes "Ri shiji" as the research object,uses the text analysis method,the participatory observation method,and the data analysis method as the research methods,and uses the film and television art theory,cultural theory and other related theories to explore the artistic style and culture of "Ri shiji" Value,critically look at the problems of food short videos in the consumer society,and finally,put forward strategies and suggestions for the future development of "Ri shiji".