DF Company's Operating Effectiveness And Strategic Adjustment Research

As a traditional industry of China,Jewelry trade has to do with economic growth.Jewelry industry was from some small shops to large companies by many years.Chinese jewelry industry is full of challenges as well as opportunities under the domestic policy measures,the evasion of the international brand and the homogeneous competition.The development of DF Jewelry Company complies with the Chinese economic.The company set up in 1990 s and had grown into a large powerful company involving many fields.The property owned by the company gained over one billion in 2017 in those 15 years.But now the fund chain has broken,the deficit of sales achievement,the downturn of the competitive ability made DF Company get into trouble.The thesis aims to find out the problems of DF company and come up with suitable developed strategy for DF company by development theory analysis.DF Company expanded his economic domain and made great progress depending on market economy.The complex situation of the society and financial environment effect DF company and other institutions? business in China.The thesis finds that the rapid expansion and excessive inventory are the main reasons that have made DF company move towards decline by some key financial and operating data.Then the article comes up with contraction strategy which suits for DF company by micro and micro-environment analysis.