Research On The Role Of Douyin Vlog Blogger Construction On Its Self-image Presentation

With the rise of Vlog video form,many Vlog bloggers have emerged one after another.The self-presentation of Vlog bloggers has a strong initiative,and they present a specific self-image by constructing labels,image decoration,etc.The construction of labels,image decoration,etc.is the process of building a Vlog blogger's design,which has a stable and lasting influence on the presentation of its self-image.In recent years,short video applications have flooded social networks,and Douyin is in a leading position in the development of this industry.Vlog bloggers on the Douyin platform are very active,which is very typical.Studying the effect of Douyin Vlog blogger's personality construction behavior on its self-image presentation can sort out the basic process of its personality construction and deeply explore its communication efficiency,so as to provide valuable reference for self-image presentation research.The core part of the thesis consists of three parts.The first part analyzes the specific practices of Douyin Vlog bloggers to build personality through the four aspects of society,culture,economy and self: at the social level,through background display and group comparison,construct specific scenes to establish people.The direction of design;the cultural level creates a strong impression through labels,thereby solidifying the personality;the economic level creates commercial value by creating a high-quality image that conforms to the commercial tone,and at the same time strengthens the personality with the blessing of capital;the final self-level is Beautify the character by idealizing the performance and creating a unique taste.The second part starts from the positive and negative aspects,analyzes the role of personality construction on image presentation,and analyzes the reasons for the appearance of negative images.In terms of positive effect,it is analyzed that it creates a close,personalized,refined,connotative and moderately ideal image through the construction of personality;Failure to create and exaggerated image,etc.;in addition,it also answered the reasons for the negative effect of image presentation: performers and platform help lead to improper empowerment,resulting in loss of control of power;dissemination and fission caused a lack of connotation to challenge social values;platform improper access threshold is low It greatly reduces the high-quality image;the identity is hidden and the moral validity is lost.The third part puts forward corresponding countermeasures and suggestions for the problem: correct understanding of personality is the first step,there is no need to pursue a specific personality too much,it can be matched with the actual identity to strengthen the communication effect;the second is to create a distinctive personality,focus on differentiating In addition,the improvement of media literacy will help the image to be healthy,and it is necessary to exert the influence of personality and create a positive image;finally,it presents a sustainable and stable image through brand operation.