Skills·Flow·Marke

Since the reform and opening up,Miao embroidery in Qiandongnan Miao and Dong Autonomous Prefecture has gradually jumped out of the self-sufficient consumption category,and has been incorporated into the development wave of the modern market economy.An important part of.The commodity economy effectively breaks the temporal and spatial divisions and promotes the flow of Miao embroidery to different regional societies.The main actors also build new network social relations,which have an impact on the local economy,culture,politics and society.This paper is based in the Qiandongnan Miao and Dong Autonomous Prefecture of Guizhou Province,with Taijiang County,Leishan County,Huangping County,Shibing County and Kaili City as the main field points.From the perspective of commodity economy,based on field investigation,the author obtained first-hand information through face-to-face interviews,participatory observation and other methods to discuss people’s production,operation and sales related to Miao embroidery in markets,festivals,ceremonies and daily life.Theoretical logic and practical logic of consumption,thus understanding the degree of commercialization of Miao embroidery;presenting the value judgments and behavior choices made by people in the process of commercialization of Miao embroidery,as well as the impact of such choices on their own experiences and ideas.Influence,focus on analyzing the construction of the local society after the return of "people" after the commercialization of Miao embroidery.The purpose is to explore the development of Miao embroidery industry,the cultural subject behind it,the connection mechanism of emotions between people,and to understand people and culture,people and places,people and people in the process of commercialization through the transformation process of Miao embroidery from folk to market.Interactions between people and the meaning behind them.The commercialization of Miao embroidery in southeastern Guizhou developed from a certain economic foundation and a historical stage of social transformation.The natural and humanistic environment to which the Miao people are attached is the precondition for the emergence of Miao embroidery,and its features such as patterns,techniques and color matching lay the foundation for market development and application.At present,the main types of production are family independence,workshop production,and company type,which serve different market segments;the Miao embroidery market flow circle focuses on Kaili City,and radiates radially to surrounding counties and outside the province,business entities and business methods continue to expand,providing convenience for people’s consumption and use.People’s consumption motivation is affected by multiple factors,and at the same time,it also shows certain social ethics and economic rationality such as conformity,cultural identity,maximization of interests,and protection of children.In the commercialization of Miao embroidery,geography and industry are becoming more and more important in consolidating interpersonal relationships.The division of labor between genders is becoming more and more blurred.The problem of distribution of interests between workshops and enterprises is prominent,and the social network of "people" participating in the Miao embroidery market is becoming more and more important.Disintegration and re-weaving are also taking place,and different groups of people have differences in social identity.Behind the appearance of this difference is the reshaping of the local social structure by the commercialization of Miao embroidery.