| In order to cope with the trend of population aging,improve my country’s population structure,and ensure my country’s human resource advantages,on August 20,2021,the state officially adopted the decision on revising the Population and Family Planning Law,clearly implementing the three-child birth policy.Measures such as extending parental leave,granting maternity allowances,and safeguarding women’s employment rights have effectively boosted the enthusiasm of families with no children,one child,and two children.According to data from the National Bureau of Statistics,there will be 10.62 million babies born in China in 2021.More than 10 million newborns are born every year.With the improvement of the quality of life,people pay more and more attention to the quality of children’s education,which brings new challenges and opportunities to the educational toy design industry,and also brings new challenges to Chinese toy manufacturers.There are many development opportunities.Playing and learning are the two major themes of children’s lives,and toys are important companions for children’s growth.Behavioral science is to study the laws of the generation,change and mutual transformation of human behavior,so as to predict and control human behavior.Using it as a basic theory can better discover the real needs and pain points of children’s literacy,and try to guide and change children’s learning.The reverse psychology that may appear when writing Chinese characters.Through the study of behavioral science and the analysis of the toy market,this topic summarizes the physical and psychological behavioral characteristics of children aged3-6,deeply explores the role and influence of toys on children’s growth,and combines children’s learning characteristics and intellectual development needs.Finally completed the related design work of literacy toys for children aged 3-4.The existing design research of children’s literacy products is mainly to explore the cognitive process of children’s internal language and the unique formation of Chinese characters.Few designers conduct research from the perspective of behavior changes and influencing factors in children’s learning process.Yes,there is a lack of cross-probability studies of behavioral science theories.This study draws on the theory of behavioral science to analyze the learning characteristics and behavioral characteristics of children aged 3-6 in different periods and explore the reasons behind them,so as to provide a theoretical basis for the final design practice.This topic firstly analyzes the physical,psychological and behavioral characteristics of children from 3 to 6 years old through observation methods,questionnaires and other methods,summarizes the laws of children’s development and development,and draws children’s real needs for toys in the process of intellectual and physical development..It also conducts research on relevant competing products in the existing toy market and analyzes the advantages and disadvantages of related products,so as to obtain the design principles of children’s toys,and summarize the main functions and expansion tasks of children’s literacy toys.Combined with factors such as gender,environment,daily life status,etc.,study the different literacy categories and methods of children aged 3-4,4-5,and 5-6,and guide the completion of product design under the corresponding literacy methods,that is,children aged 3-4 The "Zhishu" literacy toy design used. |