Research On Working Capital Management Of Nangang Co.,Ltd. Under C2M Mode

In recent years,with the continuous advancement of technology,the state encourages enterprises to take more measures to broaden the market to meet the diversified needs of consumers,and the new C2 M model has gradually become the choice of many enterprises to meet the personalized requirements of consumers,thereby promoting innovation and change in the industry.Through the C2 M model,Nangang can allow consumers to participate more in the company’s design and manufacturing process,so as to better realize the needs of consumers.This method can not only reduce many intermediate links,such as logistics,total distribution,etc.,but also reduce the intermediate costs of these links and improve the utilization of funds.With the progress of the times,the reform of production methods has caused major changes to the operating conditions of enterprises,thus having a non-negligible impact on the effectiveness of their financial management.The liquidity and profitability of working capital is not only an important factor in maintaining the company’s economic situation,but also an important prerequisite for determining the company’s future sustainable development,and also an important factor for the company to obtain a larger market share.The application of C2 M model can significantly improve the financial state of enterprises,which can not only greatly reduce the working capital turnover period,but also greatly improve the performance of working capital management,thereby enhancing the market share of enterprises,and relevant academic literature and cases have proved that this model can significantly enhance the core competitiveness of enterprises.As a pioneer in the implementation of the C2 M model in the steel industry,Nangang has become a leader in the industry with its global development strategy and excellent market influence.Based on the strategic implementation plan of Nangang,this paper compares and analyzes the working capital changes before and after the implementation of the C2 M model,and finds that the application of the C2 M model can indeed improve the performance of working capital management,improve the structure of inventory,accounts receivable and accounts payable,and the implementation of the C2 M model realizes reasonable inventory management,and the personalized production mode also attracts a large number of downstream customers.However,the working capital of Nangang Iron and Steel is further decomposed according to the channel,refined into various channels,and the working capital management performance of Nangang Iron and Steel after the implementation of the C2 M model is evaluated,and it is found that there are still some potential problems in the working capital management of Nangang under the C2 M model,because the implementation of the C2 M model involves the application of digital technology,the lack of composite technical talents still brings certain challenges to its future development,and the steel industry is slow to return funds,which is not conducive to the continuous operation of the capital chain.As a result,a large amount of short-term borrowing is necessary for normal production and business activities,and if the potential risks caused by the above factors cannot be well controlled,it will greatly affect the sustainable development of Nangang Iron and Steel in the future.Under the guidance of the C2M model,the working capital of Nangang Company has changed,which has brought challenges to the company’s financial management,but also showed its deficiencies in management,through research and analysis,develop some targeted solutions,in order to achieve better management efficiency in this situation.At the same time,It also provides reference for other enterprises that are pre-transforming to the C2M model.