Development Strategy Research Of XH Co.,Ltd.

Facing the increasingly complex market environment and more cruel competition situation,as a silicone material production,R & D and sales company,XH company is facing many new opportunities,threats and challenges in the development process.Therefore,XH company should make full use of its own advantages,avoid disadvantages and risks,and move towards a higher goal.Based on the comprehensive combing of the company’s development strategy theory,this article makes an in-depth and systematic research on the internal and external environment of XH company,and puts forward the specific guarantee measures of XH company’s development strategy.This article first uses the survey method to collect the first-hand data,and then uses the statistical method to deeply and comprehensively analyze the development of the case company in many aspects,such as organization management,business development and technical ability.The results show that the case company is facing a series of problems in the development process,such as the single market structure,not able to break through the highend business market.Then,the author makes a comprehensive and in-depth analysis on the external environment of XH company by PEST analysis method,and makes a quantitative evaluation on the external environment by using EFE(external factor evaluation)matrix analysis.Porter’s "Five Forces Model" is used to deeply explore the internal environment of XH company,and IFE(internal factor evaluation)matrix analysis is used for quantitative evaluation,so as to sort out the development opportunities and challenges faced by the company and its advantages.Through SWOT analysis,five development strategies suitable for the company are obtained,which are product concentration strategy,market development strategy,cooperative development strategy,product development strategy and product market penetration strategy.Finally,through the quantitative evaluation of each strategy through QSPM matrix,three priority development strategies of XH company are selected,namely market development strategy,product concentration strategy and cooperative development strategy.Based on the above comprehensive analysis,the development strategy of XH company is determined,and some feasible development ideas are put forward,such as the short-term,medium-term and long-term strategic objectives of XH company,as well as the general strategic planning at the company level,the strategic planning at the operation level and the strategic planning at the functional level.Finally,the article puts forward safeguards for the company’s development strategy such as optimizing the organization,increasing capital investment and equipment upgrading,system innovation and talent strategy,and establishing the enterprise value culture of XH company.