Product Development And Research Of Miao Embroidery Culture Travel Based On Internet In Post-Epidemic Era

The ongoing novel coronavirus pandemic and booming internet technology are changing the way people live,work and play every day.In the coming days,how to keep pace with the times,protect and utilize precious cultural heritage,develop regional economies,and enhance the cultural identity and self-confidence of our nation is a question worth reflecting on in all circles.Taking the intangible cultural heritage miao embroidery in Jiangxi province as the main body of research,this paper excavates the important characteristics of craftsmanship contained in the traditional crafts activities,combines the digital modern lifestyle,develops the cultural tourism products and the supporting programs based on online sales dissemination and individualized manual experience,in order to explore a new channel for the intangible cultural heritage living inheritance in the post-epidemic era.By using desktop research,user research and case analysis,this paper has accomplished the following:firstly,combing through the relevant theories.based on the desktop research,it is necessary and possible to combine Miao embroidery with hand and construct a product service platform.Summarize the common patterns,colors and compositions in Miao embroidery.Secondly,the user-centered requirements acquisition determines the product and purchase platform design goals.Through market research,questionnaire method,interview method,the product and purchase platform of the target user demand research,through research,sift out the target user group,and its moral understanding of miao embroidery patterns,the need for products and small programs,clear product,small program design goals.Finally,the design practice based on theory and research is carried out.Miao embroidery design art as the theme,to establish a design library,products,small program design practice,design and development of Miao embroidery design handmade material package and its purchase of small program.Completed three aspects of innovation work:from the seedling embroidery art inheritance and development,aimed at the product "mechanization" and culture "sense of ingenuity" in the contradiction,handmade materials package entry point,and through online purchase platform construction into the modern digital process.Based on systematic research and investigation,the design practice is carried out from the user’s experience,and the user’s participation in the production of the product is used to enhance the "temperature feeling of the product",the "user’s sense of achievement"and the "recognition of miao embroidery art".Through the cooperation with modern art forms,will culture through the product to the general public,enhances the cultural recognition and attention,takes the market as the direction to drive the inheritance,realizes the living inheritance,thus radiates the deeper cultural confidence.