| Fuyang City,Anhui Province,an ancient civilization capital with a history of more than two thousand years.It has a long history and has absorbed many regional cultures.In the process of continuous running-in and integration between nationalities,various regional cultures with different attitudes have been formed.Nowadays,the continuous popularity of Internet live streaming and the rapid development of tourism industry have brought a broad consumer market for plate chicken products.This paper mainly takes the design and application of Fuyang regional cultural elements in "Xiangwanji" plate chicken packaging as the main body of this research,and updates the Fuyang packaging design rich in Hui-style Huaiying characteristics,and strives to bring Fuyang culture to every consumer who buys products.This paper is divided into five parts: the first chapter is the introduction,the introduction of Fuyang regional cultural elements in the "Xiangwanji" plate chicken packaging design to lay a solid foundation and pave the way,the domestic and foreign more advanced design and academic status of the summary,formulate the research framework and elaborate the innovation of this paper.The second chapter collects,summarizes and sorts out Fuyang regional cultural elements,introduces Fuyang regional cultural elements and product design,and analyzes the correlation between them.The third chapter makes a detailed introduction and summary of how to practice Fuyang regional cultural elements in the plate chicken packaging design,mainly from the Fuyang architectural form,landscape style,folk art three aspects of detailed elaboration,the fourth chapter mainly from the aspects of culture,aesthetic,commercial value to introduce the Fuyang regional cultural elements in the "Xiangwanji" plate chicken packaging design.The fifth chapter is conclusion and prospect.From the perspective of plate chicken packaging redesign,this paper conducts field research,statistical analysis and relevant literature collation on the regional cultural resources of Fuyang,and analyzes the prominent regional cultural advantages of Fuyang.The method of transplantation,borrowing,refining and combining the artistic features of Fuyang regional cultural elements provides flexible and changeable shape beauty,rich and elegant color beauty,and symmetrical beauty features of the form for the packaging design of plate chicken as visual elements,provides relatively rich materials and application strategies for the product design,and establishes a material resource base for the subsequent packaging design of plate chicken.This paper discusses how to apply Fuyang regional culture in plate chicken packaging design from three perspectives: absorption,extraction,deconstruction and reconstruction,excavation and transplantation of Fuyang cultural elements.The visual elements are refined precisely from three angles to integrate the profound cultural deposits with the packaging product design,show the cultural connotation of products and consolidate the roots of regional culture.This paper explores the integration of packaging design from multiple directions and fields,and pays attention to how to highlight the charm of regional culture while integrating aesthetic consciousness.By transforming the style of product design,sublimating connotation,inheriting culture,conforming to contemporary aesthetic consciousness and value orientation,and creating more commercial value. |
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