Research On The Development Strategy Of CS Environmental Testing Company

China has launched a strategic layout of structural reform for the testing industry,and the survival and development of different types of testing institutions are also facing new challenges.By the end of 2021,the proportion of enterprise inspection and testing institutions in the total number of inspection institutions has increased by 2.80% year-on-year.The proportion of inspection and detection institutions of public institutions decreased by 1.94%year on year.Under the background of major problems such as high cost of testing company equipment,limited testing technical capabilities and data distortion resulting in the decline of credibility,This paper conducts a more in-depth strategic research on the survival and development of CS environmental testing company,which is a private environmental testing institution.This article is based on the perspective of industrial structure optimization,Combined with relevant theories of strategic management,Use interview and qualitative and quantitative analysis methods,Starting from the main business of CS environmental testing company,Analysis of Various Problems Faced by CS Environmental Testing Company:Too many homogeneous enterprises in the market lead to fierce competition,Foreign capital and public institutions have a deep foundation and a huge market leading position,And the state focuses on investigating and punishing the untrustworthy chaos of testing institutions,etc.Study and use SWOT,PEST and Porter’s five forces analysis qualitative tools and IFE,EFE and QSPM quantitative tools to formulate a more scientific sustainable development strategy for CS Environmental Testing Company,Put forward implementation strategies from product,market and brand credibility,Put forward the company’s management system,testing quality,personnel training and corporate culture as the guarantee measures for strategic implementation.CS Environmental Testing Company,the research object of this paper,belongs to a micro testing organization,More than 90% of domestic testing institutions are small-scale,Due to the position,the difficulties and opportunities are similar,The research on the strategic content proposed for the company has certain universality.