Analysis On Emission Reduction Behavior Of Supply Chain Members Under Government Supervision

With the development of economy,the environment is inevitably affected to a certain extent.How to protect the environment while ensuring economic development is a hot issue now.Governments and enterprises need to explore a way to achieve sustainable economic and environmental development.The carbon regulatory policies formulated by the government have an important impact on the choice of production and marketing strategies of enterprises;At the same time,facing the trend of green and low-carbon development in China,the government is continuously improving its carbon reduction policies,and enterprises cannot ignore the impact of carbon emissions on operational decision-making.Therefore,based on the low carbon perspective,this paper introduces the parameters of government carbon tax coefficient,subsidy,punishment,and cost sharing coefficient,and establishes an evolutionary game model of the decision-making behavior between manufacturers and retailers under different government regulatory policies under the conditions of considering cost sharing and not considering cost sharing for the three models of tax and subsidy punishment mixed policy,single tax policy and single subsidy punishment policy,Horizontal comparative analysis of the differences in the conditions required for manufacturers and retailers to achieve equilibrium under different regulatory policies,and which regulatory policy is the best for achieving the desired state,namely,manufacturers to update technology,and retailers’ low-carbon marketing effect;The key factors that affect the decision of manufacturers and retailers are further discussed.Meanwhile,the impact of cost sharing and cost sharing on the decision of manufacturers and retailers is analyzed vertically.The results show that,under different conditions,the government’s implementation of a mixed policy,a single tax policy or a subsidy and punishment policy has different incentives for manufacturers to update technology and retailers to achieve the ideal state of low-carbon marketing.Manufacturers update technology,and retailers’ low-carbon marketing is affected by government subsidies,carbon tax rates,and government penalties.Meanwhile,it is easier to reach the ideal state when the cost sharing is considered.The research conclusions not only provide scientific basis for the government to formulate low-carbon policies,but also provide support for manufacturers and retailers to choose strategies.