A Business Plan On Smart Medical Care And Senior Care Information Platform Project

With the release of data from the seventh population census,the process of population aging in China has risen to a new level.How to cope with the challenges and seize the opportunities brought by aging has become an issue that the government,society and enterprises must actively face.Considering the huge potential market space in the smart healthcare industry,the start-up company X plans to develop its strategy scientifically and rationally to enter this windfall industry.Company X’s smart platform meets the future development trend of combining health care and senior care in elderly institutions,and can help all kinds of elderly institutions to realize intelligent and digital operations.This paper elaborates and discusses the policy environment,economic environment,social and cultural environment,technological environment,and competitive environment of the industry in which the project is located.This paper carefully analyses the macro market demand and specific demand for the product,thus scientifically demonstrating that the project has considerable prospects.Through SWOT analysis,this paper sorts out the strengths and weaknesses,as well as the opportunities and threats that Company X currently possesses,and clarifies that this project will adopt the SO growth-oriented strategy.On this basis,this paper further determines that the project will adopt a differentiated market strategy.The market positioning of the project is a modularized information platform for intelligent medical and healthcare,customized consultancy for information management solutions of elderly institutions,and a big data management platform for the health of the elderly.This paper divides the first five years of the project launch into a start-up phase,an expansion phase and a stabilization phase,and plans the project’s operational objectives and plans in stages,with the start-up phase aiming to reach 10 cumulative corporate users,1,000 cumulative individual users and total revenue of $7 million.By predicting the project’s possible operating results,this paper concludes the project’s payback period of 2.04 years,internal rate of return of 88% and the financial net present value of $30,491,700,proving that Company X’s project has strong profitability and high investment value.This paper systematically and objectively analyses the policy risks,market risks,financial risks,technical risks and management risks that the project may face,and proposes targeted risk control methods.This business plan provides guidance and reference for the development of X’s smart medical care and health care information platform project,and provides a basis for the project’s investment decision,which is of great practical importance.