Chinese Medicine New Retail Development Path Research

Objective: This paper takes Chinese medicine new development mode as the object of study,in-depth analysis of our medicine new retail development situation,aiming at our medicine new retail development process existing problems and constraints,so as to propose our medicine new retail development path,by the time to promote our medicine economy continuous development to provide reference and boost.At the same time,it also provides reference for related similar research.Methods: This paper takes pharmacoeconomics,pharmaceutical marketing,pharmaceutical management and other relevant knowledge as theoretical guidance,and uses literature research,interdisciplinary research,field research and other research methods to conduct comprehensive analysis and research.First of all,a variety of literature retrieval tools were used to collect domestic and foreign scholars and experts to study the literature of new pharmaceutical retail and the specific cases of new retail business models in other industries.Through induction,analysis and summary,effective theoretical support was provided for the research on the development path of Chinese new pharmaceutical retail.Secondly,theories,methods and results of multi-disciplines are used to study the development of new pharmaceutical retail as a whole,and the existing problems and constraints in the development of new pharmaceutical retail are comprehensively analyzed from a multi-dimensional perspective.Thirdly,this paper analyzes the development of new pharmaceutical retail in different regions of the country,carries out field research from several regions with the most reference significance,and conducts in-depth research on retail pharmacies and hospital staff,management experts,pharmaceutical consumers and platform pharmaceutical new retail enterprise staff in these areas through on-site and online interviews.At the same time,combined with the results of online and offline questionnaire survey of official data,the status quo,existing problems and related constraints of the development of Chinese medicine new retail are comprehensively analyzed,so as to lay the foundation for the follow-up study on the path of development of Chinese medicine new retail.Result: Through a variety of research methods,this paper conducts data collection and practical investigation and analysis on the development of Chinese new pharmaceutical retail formats.It is found that the development of Chinese new pharmaceutical retail formats is in the early stage of development.There are five main problems: the quality of medical products cannot be guaranteed,the lack of substantive innovation in new medical retail services,the circulation of medical products is not smooth,the allocation of medical resources is not balanced,and the supervision mechanism is not perfect.Furthermore,the in-depth analysis of the existing problems in the pharmaceutical new retail market showed that the development of pharmaceutical new retail was restricted by the lack of service standards and standards,the lack of professional personnel resources,the lack of effective application mechanism of pharmaceutical new retail,the imbalance of urban and rural pharmaceutical economic development,and the government support to strengthen five major aspects.Conclusion: The research results show that in order to achieve good development,the development path of Chinese new pharmaceutical retail industry needs to start from five aspects: ensuring the quality of pharmaceutical products,improving the level of service specialization and consumer experience,comprehensively promoting the development of new pharmaceutical retail logistics,strengthening the policy support,and improving the supervision system of new pharmaceutical retail,so as to better promote its sustainable and healthy development.The development of new pharmaceutical retail in the new era is still on the way forward.It not only needs to continue to use the latest scientific and technological achievements in the world,but also must combine advanced service concept and higher service quality as the basis,in order to continue to develop well,so as to make more contributions to the revitalization of Chinese pharmaceutical economy.Therefore,in the concrete practice of new pharmaceutical retail development in the future,we should constantly look for new opportunity and make up for the existing shortage,and constantly adjust and improve the dynamic,so as to make it catch up with the rhythm of The Times and realize innovative development constantly.