Research On The Creative Strategy Of Vertical Screen Animation For Health Science Popularization

The contradiction between the public’s growing demand for health science popularization information and the imbalance between supply and demand of existing health science popularization animation is becoming more and more prominent.Innovating the communication mode of health science popularization information under mobile intelligent terminals to improve the communication efficiency has become a key issue in the construction of health science popularization.Health popular science vertical screen animation meets the needs of easy and convenient access to health popular science information under the background of high-frequency use of intelligent mobile terminals,and enriches the dissemination form of health popular science information,but its development is still in its infancy.there is a lot of room for improvement in creative means and communication strategies.Starting from the present situation of the development of health science vertical screen animation,this paper aims to explore the creation strategy of health science popular vertical screen animation under the development of new media technology.Through literature analysis,questionnaire survey,case analysis,creative practice and other research methods to interpret the relevant situation of health popular science vertical screen animation,which is divided into four chapters.The first chapter combs the background,current situation,purpose,ideas and methods of the current research.The second chapter defines the related concepts of health science popularization and vertical screen animation,and summarizes its research scope and related characteristics.Then through the audience survey,distribution channel classification and innovation analysis to grasp the development of health science vertical screen animation,and then take the excellent health science vertical screen animation produced by different channels as a case analysis object to summarize the problems existing in its creation.In view of these problems,the third chapter puts forward corresponding measures to solve these problems from five aspects:evidence-based science,optimization of performance,audio-visual language,audience demand and innovative creation,so as to promote the diversified and innovative production of high-quality health science vertical screen animation.The fourth chapter takes the graduation project "Adolescent extreme Sports and Bone Health Care" as an example to prove the feasibility of the vertical screen animation strategy of health science popularization.The strategic planning of "healthy China 2030" and the rapid development of new media technology provide new opportunities and challenges for the vertical screen animation of health science.The vertical screen animation of health science popularization should be based on the new media context,abandon the traditional audio-visual language skills of horizontal screen animation,ensure the scientific,authoritative and educational nature of health science popularization information,meet the sensory,content,interactive and emotional needs of the audience,promote the high-quality dissemination of health science information and enhance the ability of health service,so as to promote the prosperity and development of health science popularization in our country.