| Chinese culture with a long history is extensive and profound,which is an important basis for our high cultural confidence.Intangible cultural heritage in the Yellow River Delta region,as a part of Chinese culture,which contributes to recording local history and culture,and plays a vital role in the process of construction of cultural confidence.With the accelerated pace of modernization and the change of public aesthetic taste,intangible cultural heritage in the Yellow River Delta,especially traditional handcraft intangible cultural heritage,has gradually lost its original soil and social environment.In the meanwhile,the inheritance and development of intangible cultural heritage are facing many problems.Therefore,in the background of "Cultural Dual Innovations",it is very significant to consider how to carry on the dynamic inheritance of intangible cultural heritage in the Yellow River Delta region and improve the current development status of intangible cultural heritage.Under the background of "Cultural Dual Innovations",this paper conducts a detailed study and analysis on Huimin Clay Sculptures.Comprehensive research methods including literature research,field investigation,case study and questionnaire survey are adopted.On the basis of previous studies,a large number of first-hand pictures and text documentation are collected and sorted out.For Huimin Clay Sculptures,design strategies and practical cases are provided.With taking Huimin Clay Sculptures as an example,this paper conducts a case study,which is divided into four parts.The first part introduces the theoretical basis of intangible cultural heritage dynamic design inheritance under the background of "Cultural Dual Innovations".It analyzes the influence of "Cultural Dual Innovations" on intangible cultural heritage and the basis of intangible cultural heritage dynamic design inheritance,building a theoretical foundation for the inheritance of intangible cultural heritage dynamic design.The second part,from the perspective of macro and micro,summarizes the current situation and analyzes the problems of the development of intangible cultural heritage in the Yellow River Delta region,determining the necessity of the inheritance of intangible cultural heritage in the Yellow River Delta region.The third part takes the representative intangible cultural heritage of traditional handicraft in the Yellow River Delta region as a case analysis,summarizing the current predicament and problems in front of the intangible cultural heritage.It provides research strategies for the design practice below.The fourth part is the core of this paper.With taking Huimin Clay Sculpture as the design research object,the paper carries out the analysis on its artistic characteristics and design principles,to conduct design conception and application practice.Modern image design is carried out based on the traditional image of Huimin Clay Sculptures.The purpose is to empower traditional handcraft through modern design,stimulate intangible cultural heritage showing new vitality in the new era,so as to provide new ideas and new paths for the inheritance of intangible cultural heritage in the Yellow River Delta region.Through the practice research of Huimin clay sculpture image design,supported by theory and guided by culture,traditional culture and modern design are integrated and created,and a series of cultural and creative derivatives are designed to meet the aesthetic needs of modern consumers.The author hopes to promote the inheritance and development of intangible cultural heritage in the Yellow River Delta region through innovative design practices,enhance the people’s cultural cognition of intangible cultural heritage,and assume the glorious mission of Chinese cultural revival. |