Research On Dissemination Characteristics Of The Short Video Of Secondary Creation Of Film And Television In The Perspective Of Participatory Culture

As the development of mobile short video in China kicked off,some fields of short video followed closely to expand virtual communities and greatly improved the efficiency of online interaction.Some short videos that use basic editing techniques for re-creation have widely available to the public,attracting countless groups of similar people to interact and share creative inspiration online,forming relationships of similar interests or emotional resonance.On this basis,new short video genres have emerged in the film and television sector.The relevant creative groups actively create and disseminate them under the influence of participatory culture,forming short videos with participation,sharing and interactivity as the main features of the short video of secondary creation of film and television.This kind of short video follows the pace of the Internet era and is subject to the public scrutiny and test.The types,materials and creative methods of the short video of secondary creation of film and television are all rich and unique.Participants and dissemination platforms are also important roles for such short videos to successfully create a wide impact and grab attention.In the rapidly changing Internet era,the short video of secondary creation of film and television developed in the participatory cultural space also face with multi-level and multi-faceted difficulties in technology and content.Therefore,an in-depth study of the dissemination phenomenon of second-run short videos in the participatory cultural context is of great significance to the sustainable development of such short videos.This research focus on the short video of secondary creation of film and television,and takes the short video of secondary creation of film and television on the list of the whole area of Bilibili and the list of film and television area as the main research text.Through literature research,text analysis and questionnaire,this paper summarizes and analyzes the origin,types,new changes,participants,media environment and other aspects of this kind of short video,so as to summarize the dissemination characteristics.This paper points out the problems that hinder the development of the short video of secondary creation of film and television,and propose optimization strategies according to the communication ecology of China.In this paper,the short video of secondary creation of film and television is broadly divided into four categories: long and short films,film and television commentary,film and television mixed cut and film and television adaptation.Each category has distinct advantages and disadvantages.Compared with the initial basic creation,the current short video of secondary creation of film and television are not only more comprehensive in terms of genre,but also richer and better in content selection and picture presentation.Through the questionnaire,this paper outlines the basic portrait of the participants in the short video of secondary creation of film and television.On this basis,this paper further improves the images of the participants from the perspectives of artistic expression and cultural participation.Based on the questionnaire data,this paper clearly summarizes the media environment for the dissemination and development of the short video of secondary creation of film and television,taking Bilibili as an example.The media platform,mainly Bilibili,provides an open and inclusive but treacherous environment for the short video of secondary creation of film and television.Homogenized content and form,increasingly prominent copyright controversies,weak self-correction supervision ability,potentially out of control communication ecology and complex cognitive contradictions have become problems that hinder the sustainable development of the short video of secondary creation of film and television.In response to the above dilemmas,this paper puts forward some strategies and directions from the perspectives of creators,audiences,copyright owners and platforms respectively.As a branch of short video,the short video of secondary creation of film and television has interpreted the spiritual core of sharing and participation in a more comprehensive way,and further consolidated the status of participatory culture theory in the new era.