Research On The Function Of Local Government In The Integration Development Of PH Ancient City Cultural And Tourism Industry

The integration between culture and tourism industry is an important path for China to enhance the competitiveness of culture and tourism industry,promote industrial supply-side reform and realize industrial iteration and upgrading at present.The integration between cultural industry and tourism industry needs to be led by market economy in the integrated development of culture and tourism industry,and at the same time,the government’s guidance to it must be strengthened.In the development of cultural tourism industry integration,the local government should give support from policies,funds,talents and infrastructure construction,give full play to the functions of the government in the integration of cultural tourism industry,and then effectively promote the deep integration of cultural tourism industry and further enhance the market competitiveness of the industry.However,there are still a series of problems in the current situation of China’s cultural tourism industry integration development,and the government’s function has not been fully played,so in the context of rural revitalization,It is of great significance and value to study the performance of local government functions in the integration and development of PH ancient city’s cultural and tourism industry.The thesis takes the integration of cultural and tourism industries in the ancient city of PH as the research object,and uses the theory of government functions and the theory of new public management to analyze the positioning of the local government’s functions in industrial planning,industrial supervision,public services and resource development and protection in the integration and development of cultural and tourism industries in the ancient city of PH,and achieved the results of forming an industrial chain with PH ancient town as the core,deepening the linkage between PH ancient city and marine tourism resources,and initially forming a cultural and tourism service system of PH ancient city.At the same time,in the research of the thesis,the main use of case law,investigation method analysis and summary of PH ancient city cultural and tourism industry integration in the development of the local government functions in the performance of the problems and reasons,targeted to put forward the optimization countermeasures.Through the research of the thesis,it is concluded that the local government has achieved remarkable results in the process of fulfilling the functions of the local government in the integration and development of the cultural and tourism industry in the ancient city of PH,but there are still deficiencies in the process of fulfilling the functions of the local government in the integration and development of the cultural and tourism industry in the ancient city of PH.The overall planning of the integration and development of the cultural and tourism industry in the ancient city of PH is not ideal,the government’s public service level for the integration and development of the cultural and tourism industry in the ancient city of PH is not high,the operation of the cultural and tourism market is not standardized to protect the rights and interests of tourists,and there is a lack of professionals for the integration and development of the industry.The reasons for the above problems include the government’s cultural and tourism industry integration planning and implementation is not in place,the failure to fully mobilize the enthusiasm of market players,the lack of synergy in industrial supervision,the government’s public service functions are not perfect,and the talent introduction mechanism is not perfect.In view of the above problems,the thesis puts forward that in the performance of local government functions in the integration of culture and tourism industry in PH ancient city,it is necessary to improve the policy system of culture and tourism industry integration,optimize the business environment of culture and tourism industry integration,establish a collaborative supervision mechanism to standardize market operation,increase public service investment to continuously improve the level of public service,and strengthen the construction of talent team to provide professional talent support for culture and tourism industry integration.