Research On Government Functions In Cultural Tourism Industry Of Gaoqing County,Zibo City

As the main manager of social and economic,the government intervenes various factors of social development through decision-making,planning,organization,coordination and control,so as to ensure the normal operation of all walks of life.The cultural tourism industry contains a series of complex and diverse elements,which are closely related to the local politics,economy,culture and ecological environment.If only relying on market adjustments,it will deviate from the normal development track and cause chaos in the tourism market.Therefore,it is necessary for the government to get involved in the cultural tourism industry and moderately guide it.At present,most county-level tourism activities in China are carried out under the predominance of the county-level government.It can be said that the function fulfillment of county-level government is the most important external factor for the development of county cultural tourism industry.Therefore,from the perspective of government functions,this paper studies the government decision-making and administrative behavior in cultural tourism system activities,and discusses how to optimize the effective management of the government and promote the healthy development of cultural tourism industry.According to the quasi-public attributes of products in the cultural tourism industry,the law of tourism development itself,and the basic requirements of China’s service-oriented government construction,the basic functions of the county-level government in the cultural tourism industry are summarized into five aspects:The first is macro-guidance,that is,the formulation of plans and policies to guide the development of the cultural tourism industry at a macro level;The second is social management,to coordinate and handle the relationship between the various stakeholders in the cultural tourism industry,strengthen cooperation,and resolve conflicts;The third is market supervision,that is,maintaining the order of the tourism market,reducing unfair competition,and stimulating market vitality;The fourth is public services,that is,the construction and improvement of cultural tourism infrastructure such as transportation and public service platforms,and various forms of publicity and promotion to enhance the visibility and influence of tourist destinations;Fifth,environmental management,protection and development of cultural tourism resources,maintain the environment of tourist destinations,to achieve green development of cultural tourism.This paper uses Importance-Performace Analysis(IPA)method,starting from the five aspects of the above-mentioned basic government functions,to investigate the importance and performance of Gaoqing County government in the cultural tourism industry,focusing on the analysis of the current low-performance of government functions,and propose optimal solutions to current problems.In order to realize the role of "In order to achieve the overall control,reasonable guidance" in the development of cultural tourism,the Gaoqing County Government must seriously improve the implementation of the tourism planning rules,the dynamic supervision of the cultural tourism market,cooperation and co-governance,cultural tourism product innovation,so as to comprehensively and effectively improve the public management ability in the cultural tourism industry.