Research On The Application Of Red Culture Elements Of Jiangxi Hengfeng In The Packaging Design Of "Ge Feng Tang"

Hengfeng is an important hotbed of Chinese revolutionary history and carries a rich red culture.This thesis takes red culture and the packaging design of local kudzu flour as the design research object,and it is of great practical significance to apply the elements of Hengfeng red culture to the packaging design,which can both inherit the red revolutionary culture and enhance the added value of the product.There are many existing packaging designs for kudzu powder,but the design forms are similar,and the homogenization of existing packaging designs is serious,coupled with the lack of ways to spread the red culture of Hengfeng,so Hengfeng kudzu powder and red culture are not well spread.Based on the red culture of Hengfeng,the topic was selected to extract design elements for local kudzu flour packaging and present a unique red kudzu flour packaging.Through research and analysis of the current situation of packaging design and red culture research in China,the significance of Hengfeng red culture to the local kefir packaging design is further clarified,and the main research content and writing intention are clarified.By sorting out the classification of red cultural resources,the design strategy of Hengfeng red culture packaging design is combined with the design principles to be followed in packaging design.Through the research,it points out the problems of current kudzu flour packaging and proposes design ideas.By analyzing the possibility of red culture elements and kefir packaging design,design elements are extracted for design practice,and the final design results are beneficial to the dissemination of red culture in Hengfeng,Jiangxi.The red culture packaging design of Hengfeng relies on the red cultural resources of Hengfeng and shows the red cultural lineage of Hengfeng.By reshaping the local kefir packaging design and establishing a unique packaging brand,the author has given red culture to the packaging design,which plays a positive role in the protection and dissemination of Hengfeng red culture.Exploring the application of red culture in the packaging design of kudzu powder can provide a path for the dissemination of red culture,expand the influence of Hengfeng red culture,promote the sales of Hengfeng kudzu powder,drive local economic development,help local economic growth,drive red tourism,help promote rural revitalization,and promote the development of red culture and kudzu industry.The design of the "Ge Feng Tang" packaging was carried out to explore more ways to spread the red culture of Hengfeng by using the red culture graphics of Hengfeng as design elements.The study of the design ideas and positioning of the "Ge Feng Tang" packaging design and the effective use of Hengfeng red culture to reshape the packaging of Hengfeng kudzu powder are conducive to the promotion of Hengfeng kudzu powder,which is of great significance to the development of Hengfeng red culture and the local tourism economy.