Research On Dynamic Poster Design Of "24 Solar Terms"

With the rapid development of modern society and the gradual acceleration of the pace of life,people’s understanding of traditional culture tends to be conceptualized and one-sided,lacking a deeper and more comprehensive understanding.This article takes the 24 solar terms as the theme and explores how to carry out active inheritance.Firstly,in response to the issue of the active inheritance of the 24 solar terms culture in the new media era,it is proposed that the inheritance and development of excellent traditional culture in the new media era should rely on new technological solutions.Secondly,this article uses methods such as literature analysis,case analysis,summarization,and design practice to summarize dynamic poster design.Combined with current design cases related to the 24 solar terms,it summarizes the advantages and disadvantages as a supplement to this design.Finally,in terms of design practice,through the analysis of the cultural context of the previous24 solar terms and the study of dynamic poster forms,the "24 solar terms" poster is designed using technical means such as dynamic posters and new media,combining the 24 solar terms with new media technology.In terms of exhibition methods,using both printing and digital display forms,and incorporating AR augmented reality technology support can better spread the culture of the 24 solar terms,ensuring the innovation of the content presentation and display methods of the 24 solar terms.