Research On Pear Culture And Its Application In The Integration Of Culture And Tourism

Under the background of the strategy of rural revitalization,the development of China’s rural tourism industry plays an increasingly important role in promoting the development of rural economy.In order to promote the development of rural tourism,the state supports the transformation of rural cultural resource advantages into tourism resource advantages,so as to enhance the competitiveness of rural tourism.Pear culture is a unique cultural resource and tourism resource rooted in the countryside.However,due to problems in understanding and development depth,the tourism development potential of pear culture has not been fully mobilized.Exploring the specific application path of pear culture in the integration of culture and tourism to transform cultural resources into tourism resources,promote the development of pear culture tourism and boost the prosperity of China’s cultural and tourism industry.Based on push pull theory and cultural capital theory,the origin and development history of pear culture are expounded.The material culture of pear is analyzed from five aspects:fine varieties,planting technology,medicinal culture,home culture,and food culture.The spiritual culture of pear is analyzed from the culture of poetry,pear garden and pear custom.The four application values of pear culture,economy,society,culture and horticulture were emphatically studied.Using the method of questionnaire and interview,this paper analyzes the three dilemmas of pear culture application in tourism:the lack of attraction of tourism products,the imperfect infrastructure construction,and the poor internal and external image of staff.The paper also analyzes the causes of the dilemma from four aspects:the lack of depth of pear culture connotation excavation,the lack of attention to infrastructure,the lack of training for internal and external image of staff,and the lack of government and enterprise support for pear culture tourism.Based on the above analysis,the application path of pear culture in the integration of culture and tourism is proposed from four aspects:designing tourism products of pear elements,strengthening infrastructure construction of pear elements,carrying out professional training of pear culture,and increasing government and enterprise support.