Research On Empathy Communication Strategies Of Food Documentarie

Nowadays,food documentaries are showing a vigorous development trend,with a large number of high-quality documentaries providing audience with audio-visual enjoyment.Faced with the impact of new media,as well as problems such as homogenization and insufficient commercialization of its own content,food documentaries have also begun to seek a breakthrough path.Research has found that there is a correlation between food documentaries and the theory of empathy communication.Emotion runs through the entire process of food documentaries,using emotion to elicit audience resonance can effectively close the distance between the audience and the creator.This article takes food documentaries as the research object,takes empathy communication as the theoretical basis,and starts with communication strategies.It interprets the empathy communication model,and integrates food documentaries with it.It chooses to study the communication process of food documentaries from three aspects: "emotional empathy","cognitive empathy",and "behavioral empathy.".It is found that using empathy communication is prone to problems such as empathy polarization,overemphasis on emotions while ignoring content,and lack of in-depth emotional expression.This suggests that food documentaries enhance the empathy atmosphere,grasp the emotional scale,and extend the empathy communication process,so that they can fully play their social values such as enhancing economic benefits,enhancing cultural confidence,and disseminating Chinese culture.