Study On The Communication Of Chinese Food Documentary From The Perspective Of Media

Chinese food culture has a long history.Since ancient times,Chinese people attach importance to food and regard it as an important carrier carrying different customs and cultural connotations.After the series of food documentaries on the tip of the tongue stimulated the whole nation to watch the upsurge,the food category became the popular creation subject in the Chinese documentary market.In the age of syncretizing media,Internet thinking has become an important factor in the creation of gourmet documentaries and cultural communication.In order to stand out in the fierce competition,it is necessary to analyze,reflect and improve the important links,contents and strategies of the cultural communication of the food documentary,so as to create more competitive cultural works to achieve better communication effect.In this paper,the traditional media and new media co-creation and dissemination of the food documentary “Breakfast China” as a specific research object,with text analysis and empirical research as the main research methods,based on the study of the form,content,strategy and effect of the cultural communication of breakfast in China,this paper puts forward some suggestions on the cultural communication of the same type of food documentary.This paper is divided into six parts.The first chapter introduces the research background,research status,research significance and research methods,this paper expounds the innovation and necessity of the cultural communication of the domestic food documentary with breakfast in China as the concrete research object.The second chapter combs the overall communication trend of Chinese food documentary since 2012,namely,it constructs a multi-coexisting communication subject and creates an all-round and three-dimensional communication mode,and the vertical subdivision of the communication content is obvious,to form a new trend of popularizing.The third chapter mainly analyzes the new form of cultural communication of breakfast in China from the perspective of Film and Television Text,and analyzes the innovation of its communication form from two aspects of narrative strategy and audio-visual language,mainly for the fast-paced narrative mode,“Drawing round” narrative structure,the use of captions to increase variety and sound elements to enhance the performance of several aspects.The Fourth Chapter analyzes the cultural communication characteristics of breakfast China from two aspects: the Cultural Communication content and the cultural communication strategy,the part of the communication content is mainly analyzed from the two parts of the documentary,namely,the folk culture and the humanistic care embodied from the civilian perspective,communication strategy is from the old and new media go hand in hand,focus on interactive feedback program planning and cater to the audience viewing habits of these three aspects focus on analysis.The fifth chapter is the research of the audience’s culture communication effect of breakfast China,mainly through the questionnaire survey and in-depth interview to explore the culture communication effect of breakfast China and the influencing factors.Chapter six,based on the analysis of the questionnaire and interview results,first puts forward the existing problems in the process of cultural communication of breakfast China,that is,the audience’s stereotyped impression of the documentary film affects the effectiveness of communication and the documentary film’s narrative pattern melts away the audience’s interest,at the same time,combining the communication process of “Breakfast in China”,some suggestions are put forward,which are helpful to the promotion of the same kind of domestic food documentary culture communication in the future The audience strategy should focus on interactive creation of content,innovative audience participation,and the content strategy should continue the civilian micro-perspective,to promote the mainstream value.