The Application And Research Of Visual Metaphor In Dynamic Illustration Creation

With the development of the new media era,through the in-depth study of rhetoric,the advantages of metaphor theory in cognitive science have been determined.Scholars in various fields have gradually applied the study of metaphor theory across disciplines in the fields of semiotics,psychology,philosophy,art and design,forming the category of visual metaphor.Artistic design is a purposeful creative activity,its essence is a kind of visual projection after processing.Dynamic illustration as Internet information age of new art form,not only retained the traditional static illustration art essence,and combines the dynamic effects in animation and sound technology,is widely used in games,visual art,can in the limited screen space to show more intuitive visual information within,has a very high aesthetic value and commercial value.First of all,based on the visual metaphor design of dynamic illustration,this paper focuses on the shortcomings of the current application of visual metaphor theory in the creation of dynamic illustration and analyzes the performance and function of visual metaphor in combination with the difference between dynamic illustration and static illustration,deepening the importance of the selection of dynamic point in dynamic illustration.This paper summarizes the deepening narrative function of modeling metaphor,visual guidance function of symbolic metaphor,emotional rendering function of color metaphor,temporal and spatial explanation function of light and shadow metaphor and circulatory echo function of dynamic point metaphor,and expands the theoretical application of visual metaphor theory in the field of dynamic illustration.Secondly,through case analysis,the principles of visual metaphor design in dynamic illustration creation are summarized,that is,the principles of universality,circularity,applicability,creativity and perception,and relevance of dynamic points are followed to lay a theoretical foundation for subsequent practical creation.Finally,the design and practice of dynamic illustration "Li Bai" is carried out,and the application of visual metaphor thinking in practical creation is conducive to the internal improvement and improvement of dynamic illustration art,standardize the metaphorical expression mechanism,and enrich the connotation of dynamic illustration creation.This study applies the practice of visual metaphor thinking to the creation of dynamic illustration,provides certain theoretical basis and reference value for the production of high-quality dynamic illustration,provides guidance for the creation process of dynamic illustration for illustrators,and hopes to have positive significance for the future development of Dynamic illustration in China.