Innovative Design Of Visual Application For C-end Of E-commerce “JD Sports??

As the business model of the e-commerce market is approaching a state of checks and balances,with the development of Internet big data algorithms,user data analysis has become a necessary process in the operation of e-commerce platforms.As the client used by users,the C-end of e-commerce is a bridge between users and the platform,user data provides a convenient path for the development of e-commerce visual design.Understanding the needs of users can take the lead in the market,and at the same time can make users more convenient and comfortable when shopping,thereby stimulating users’ purchasing motivation and desire to buy.Therefore,the visual design of the e-commerce C-side is regarded as one of the important judgments of whether the user experience of the e-commerce platform is successful.JD as the leader of domestic e-commerce platforms.As a sub-brand,"JD Sports" has a large number of young users.They have strong appeal and dissemination power.They are the main force in the consumer market and an important growth point for the brand.This article takes the innovative design of the "JD Sports" e-commerce C-side visual application as the topic,and analyzes the concept of the e-commerce C-side and the method of the visual design path and fashion trend of e-commerce marketing activities.Use user data analysis to extract relevant and effective information from massive data,understand the needs of target users and market changes,and conduct systematic analysis on user data of "JD Sports".Take the visual design of the C-end marketing campaign of JD Sports "Burning 24 Hours" as a specific implementation case.By analyzing the concept of e-commerce C-end and the visual design path and fashion trend of e-commerce marketing activities.Use user data analysis to extract relevant and effective information from massive data,understand the needs of target users and market changes,and conduct systematic analysis on user data of "JD Sports".Taking the visual design of the C-end marketing campaign of JD Sports "Burning 24 Hours" as a specific implementation case,By refining user data and producing target user attributes,user portraits are constructed.Key words such as "JD Sports" user groups,youth,personality trends,brand IP,sports shoes and clothing,first-and second-tier cities are extracted,and these key elements are used in the visual design of marketing activities.In the design process,the design strategy is constantly adjusted according to user portraits and keywords.The creative ideas and design concepts are displayed through the main vision of the event,promotional posters,banners,and start-up screen advertisements.Finally completed the visual design practice of the C-end marketing campaign of JD Sports "Burning 24 Hours".This article uses user data analysis in the application of e-commerce visual design,provide application value and reference significance for the visual design of marketing activities on the C-end platform of e-commerce in the future.