Visual Design And Application Research Of "OKFINE" E-commerce Brand Based On Cyberpunk Style

Today’s booming e-commerce environment makes brand competition increasingly fierce,but the serious homogenization of brand visual style can no longer meet the rising aesthetic needs of consumers.In order to win the favor of consumers,the visual design of e-commerce brands has gradually emerged as a hundred schools of thought.In addition,the rapid development of artificial intelligence has made cyberpunk and other science fiction styles popular with an increasing number of the public,permeating current movies,games and graphic design works,and becoming the focus of attention and research by experts and scholars.In this context,this paper begins with an analysis of the current situation and diversified development trends of e-commerce brand visual design,then explores the cultural origins,artistic style characteristics and applications of cyberpunk,and analyzes and composes the characteristics and expressions of cyberpunk style works,so as to provide a theoretical basis and practical reference for the use of this style in subsequent e-commerce brand visual design.Finally,the paper combines theory and practice to design the visual application system of the ecommerce brand "OKFINE" with cyberpunk style,and to improve the research results with practice.The unique cyberpunk visual style is highly recognizable and helps e-commerce brands to build personalized memory points for users,highlighting the difference of brand products in the market and bringing new opportunities for the development of e-commerce brand design.