Research On Domestic Sweet Dramas From The Perspective Of Streaming Medi

As a form of media widely used in life by a new media platform,streaming media occupies a higher and higher position in the mass media.In recent years,China’s streaming media platforms have gradually begun to build their own brands to make their own films and movies,so many operas stand out.This paper will study the development and creative characteristics of sweet pet drama combined with relevant theories,and apply the key points to the creation of the graduation work "Love,This matter".First of all,from the perspective of the development of sweet pet drama,sweet pet drama has experienced a transformation from youth idol drama to it,and has abandoned many original idol dramas used to routine mode,and become a drama with its own characteristics.In addition,the sweet pet dramas in China’s three major streaming media platforms have also received relatively high ratings and won great praise.Secondly,from the perspective of the creation characteristics of sweet pet drama,it adopts the post-modern hybrid form,that is,the theme creation of "sweet pet +",deconstructs the original inherent routine and subverts the character setting of male and female characters,which becomes one and two points.In addition,in the audio-visual aspect,sweet pet drama not only has the use of slow motion,but also the color is relatively fresh,with the appropriate plot repertoire,to create a romantic atmosphere of sweet pet.Thirdly,the popularity of sweet pet drama is closely related to external conditions,audience and production.The theatrical support of streaming media platforms,the large investment of capital,the audience aesthetic change and psychological satisfaction,the IP selection and star effect in production have all created favorable conditions for the smooth broadcast of sweet pet dramas.Finally,sweet pet drama is a type of film and television drama,and there are still some problems in the process of development.For example,homogenization is inevitable,the abuse of stars and only pay attention to traffic while ignoring acting skills,and too many advertising placement causes the aversion of the audience,the most noteworthy is the excessive emotional value of the audience for its investment.