Research On Community Dance Communication In New Media Environment

Community culture,as the cornerstone and frontier of urban culture,is an integral part of prosperous urban culture all over the country.In strengthening the construction of city culture and community culture,the effective organization of community mass cultural activities has become an important act to enhance the city image,build a civilized city,and even build a harmonious socialist society.In this process,community dance is one of the cultural activities with high participation in community culture.It undertakes the important mission of community art popularization and community education,and is the key work content of consolidating the public cultural service system.With the innovation of information technology and network technology,the development of media has entered the era of new media from the era of mass communication,the way of communication of people has undergone great changes,and the traditional mode and pattern of communication are under impact.In the context of the rise of new media,how to grasp and adapt to the characteristics of new media in the development process of community dance,improve its own mode of communication,and enhance its own level of communication,is a problem worth studying.This topic is one of the research themes of the National Social Science Foundation Art general project "Innovative Research on the International Communication Path of Chinese Dance in the Context of Digital Media" presided by Professor Wang Anni,my tutor.In the unified planning,practice and research of the National Social Science Fund project,the author sorted out and summarized the framework of the paper,and with the help of the "5W" mode of communication theories,carried out theoretical cross-research between dance and communication.By using the method of literature,field investigation,interview,questionnaire and mathematical statistics,on the basis of the investigation of the community dance participants’ use of new media,the current communication status of community dance was investigated,and the advantages and characteristics of community dance communication under the new media environment were analyzed and summarized.At the same time,it finds the realistic dilemma of community dance in the process of new media communication,and systematically puts forward corresponding optimization strategies.The research puts forward the following optimization suggestions:(1)Organizing public welfare digital literacy education.The organization invited relevant experts and scholars to hold special lectures on the application of new media,and the social volunteer service team guided the exercise of media skills of the elderly on site,so as to further reduce the "fear psychology" of the elderly in the use of media.(2)Encourage colleges and universities to participate in the digital communication of community dance,and promote the digital construction and communication of community dance through school-local cooperation.(3)Make joint efforts online and offline to stimulate the audience’s enthusiasm for participation.Explore and innovate online communication forms,and organize offline training to drive and attract more people to join the community dance team.(4)Use new media to expand community dance communication content.Combine new media technology with community dance forms rich in regional cultural characteristics.(5)Establish a special new media communication team.Relevant government departments and community grass-roots organizations can focus on recruiting talents in journalism and communication,Internet application and other related majors to build a professional and excellent new media communication team.(6)Give full play to the interactive advantages of new media platforms to meet the diversified needs of users.According to the different needs of the audience to provide different content,add more diverse ways of interaction;Audiences are encouraged to create self-space on new media platforms and form collectives with the same interests.