A Study On The ‘Other’s’ For Chinese Cultural Communication

In the new media era,cultural exchange and communication are no longer limited to the traditional ways.Technology and the Internet have brought new possibilities for the new cultural exchange and communication methods.The products of the new media era,such as short video and We Media,have successfully complied with the needs,joined the cultural exchange and communication cause,and become the most common and popular way of cross-cultural exchange and communication.Among them,there are a group of special cross-cultural We Media.As foreigners living in China,they tell Chinese stories,share Chinese culture,and facilitate Chinese and foreign exchanges overseas as ‘others’.The most typical account number is ‘YChina’.Therefore,this paper will focus on the ‘YChina’ to explore how it can contribute to the cross-cultural communication between China and foreign countries and the overseas spread of Chinese culture in its special identity of "the other",and analyze the inspiration that the ‘Ychina’ brings to the Chinese language international education on the basis of cross-cultural communication and dissemination.This research mainly takes ‘YChina’,a typical ‘Other’ We Media case as the main research object,and the introduction to intercultural communication and the ‘Other’ theory as the research idea.Through literature research,content analysis,case study,comparative analysis,text analysis and other methods,Comprehensively analyze the influence of ‘YChina’,as the‘other’ cultural communicator in the new media era and the post epidemic era,on the overseas spread of Chinese culture and its inspiration to the international education of Chinese,and propose optimization or improvement strategies based on the analysis results,with a view to providing new ideas and inspiration for the overseas spread of Chinese culture and the international education of Chinese in the future.The thesis is divided into five parts: chapter1 is the introduction,which describes the research significance and background of the article,the research status of related content,the definition of ‘the other’ and we media and other related concepts,research methods,etc.Through the development status,it explains the reason why the article selected the ‘ YChina’as the research object,and then makes a research design for the content analysis,including sample selection,category construction,and explanation of relevant data acquisition sources.Chapter2 is the content analysis of the video of ‘YChina’,which analyzes the research objectives based on the research design,selected samples,and constructed categories.Chapter 3: ‘The Other’ Image and Image Shaping of the ‘YChina’ focuses on analyzing the ‘Other’ image constructed by the ‘YChina’ both internally and externally,and how this image can help spread Chinese culture overseas.Chapter 4:The experience and enlightenment of the We-media account of the ‘YChina’,mainly elaborates its inspiration for the overseas dissemination of Chinese culture and for the international education of Chinese language.Chapter 5 Conclusion summarizes the research results of the paper.