Research On The Display Design Of Red Pavilion From The Perspective Of Semiotics

Therefore,in order to attract the public,the red exhibition hall has increasingly diversified its display methods.However,various problems have emerged in the existing red exhibition halls,which have made it difficult for the red exhibition halls to effectively educate the public and even cause resistance,which is detrimental to the inheritance of red culture and the protection of cultural resources.Therefore,it is necessary to discuss the display design of the red exhibition hall.Semiotics,as a discipline studying symbols and meanings,can provide new ideas and methods for the display design of the Red Pavilion.This paper is entitled "Research on the Display Design of Red Pavilions from the Perspective of semiotics",based on Morris’ semiotics theory and red culture as the design object,applies it to the display design of red museums,and interacts with the audience to achieve the purpose of protecting and inheriting red culture.In terms of theoretical analysis,this study first discusses the theoretical framework of Morris semiotics,the definition of the concept of red cultural symbols and the changes of the times of red cultural symbols.In terms of case analysis,this study analyzed the display design cases of comprehensive red exhibition halls and thematic red exhibition halls through questionnaire distribution and on-site research,including multiple red exhibition halls such as the Jiaxing Nanhu Revolution Memorial Hall and the Zhejiang North New Fourth Army Soviet Zhejiang Military Region Memorial Hall.Through analyzing questionnaires and cases,it was found that the current problems in the display design of red exhibition halls mainly include homogenization of red exhibition halls,education of red knowledge,and aging of red dissemination.Secondly,based on Morris’ symbol trichotomy,this paper analyzes and proposes specific application strategies to guide the display design of the red exhibition hall from the three levels of "language structure semantics pragmatics".Finally,this study verified the feasibility of semiotics theory in the display design of the red pavilion through the practical application of planarization and digitization of the proposed strategy.This article not only provides new ideas and methods for the display design of the red exhibition hall,but also proposes new research directions for the transformation of the display design of the red exhibition hall,including how to innovate the red cultural symbols,how to better utilize digital technology to improve the display effect,how to improve the participation of visitors,and other issues,which promote the inheritance and development of red culture,Improving the display effect and attractiveness of the red exhibition hall has certain practical application value.Research has found that in the display design of red pavilions,red cultural symbols are not only simply presented,but also refined,innovated,and reproduced through in-depth exploration of the inherent meaning of red culture,through visual language,which can make it easier for visitors to understand and accept these red cultures.This can better achieve the purpose of protecting and inheriting red culture,and also make the display content of the red exhibition hall enlighten people and make positive contributions to society.