Research On Visual Image System Of ICIF

International Cultural Industries Fair(ICIF)is a cultural industry fair carried out by local cultural institutions.It plays a crucial part in promoting the development of local cultural industries,stimulating the economy of local cultural industries,promoting the strategy of developing a strong culture and cultivating cultural confidence.In the meanwhile,it also serves as an active platform for city image creation,city brand building,brand promotion and communication.Visual symbols are the new dynamic elements of the International Cultural Industries Fair(ICIF).The research objective of the thesis is mainly about applying the theory and culture of visual image design and urban development theory to the visual image design system of the International Cultural Industries Fair(ICIF),so as to improve the current phenomenon of homogenization and systematic scarcity of the International Cultural Industries Fair(ICIF)and provide more possibilities for shaping the cultural attributes of cities.This thesis takes the visual image of Ningbo and Hainan International Cultural Industries Fair(ICIF)as case study.Based on the four evaluation factors of independence,unity,creativity and development,this thesis makes a comparative analysis from the aspects of logo,IP image,color and font,and summarizes the existing problems and referential value of the two fairs.Finally,according to the design strategies and methods summarized above,this thesis systematically designs the visual image of International Cultural Industries Fair(ICIF).By summarizing and refining the urban culture and following the design principles of all elements of the visual identity system,a set of visual identity scheme that integrates Haikou’s characteristic urban culture is designed in order to highlight the city card.This design provides new ideas for the visual image design of the same type of International Cultural Industries Fair(ICIF),so as to enhance the awareness of the city image.