Research On Brand Visual Design Of Comprehensive Museum Under The Background Of Regional Culture

As a cultural place for the preservation and study of nature and history,museums play an important role in the preservation of cultural history and social and cultural education,and play an important role in the sustainable development of national economy and the promotion of cultural soft power.But time has changed.With the mature cultural market,the rapid increase in the number of museums and the development and progress of information technology,museums need to compete not only with various emerging cultural and entertainment industries,but also with similar museums.How to excavate the regional cultural characteristics,so as to establish its own unique brand visual image,so that it can stand out in the fierce competition is the comprehensive museum urgent problem to be solved.This paper takes the visual design of comprehensive museum brand as the research object and regional culture as the entry point.Based on the analysis of the characteristics and value of the comprehensive museum brand visual design,the driving factors of the comprehensive museum brand visual design are discussed.From the external motivation and internal motivation two parts of the analysis,with foreign comprehensive museum brand construction experience,domestic policy support,museum brand visual design system,social environment,technical environment and other aspects of the analysis.On the basis of this study,the influence of regional culture on comprehensive museums is discussed,and content analysis,case analysis and literature analysis are used to analyze the visual design of comprehensive museums under different regional cultural backgrounds.Finally,taking Fangcheng County Museum as the design case,the specific design analysis is carried out to discuss that under the background of regional culture,the comprehensive museum,as a public service institution,can accurately position itself in the fierce cultural competition,explore regional cultural characteristics,develop the economic value of its cultural resources,and release its own hematopoietic vitality under the purpose of not taking profit as the purpose.At the same time,the city’s reputation and cultural soft power will be enhanced to promote the development of cultural tourism industry and transform cultural benefits into economic benefit.