| This paper mainly includes four parts.The first part is the introduction,mainly to the research background and significance,research status at home and abroad,research ideas and methods,innovation and shortcomings and other aspects of the interpretation.This paper fully analyzes the significance of rural culture construction in the context of rural revitalization,and sorts out relevant literature at home and abroad,carefully grasp the research ideas and methods,and clearly understand the innovation and deficiency of this paper.The second part is the rural revitalization strategy and rural culture related concepts and their relationship.It includes the introduction of rural strategy,the content of rural revitalization strategy,the concept and basic functions of culture,the concept and basic characteristics of rural culture,and the significance of rural culture construction under the background of rural revitalization strategy.The third part analyzes the current situation of rural cultural construction under the background of rural revitalization strategy and discusses the achievements of rural cultural construction and the problems of rural cultural construction.In terms of achievements,it focuses on the construction of public cultural service facilities,rural cultural activities,rural people’s cultural consciousness,and the application of new media in rural culture.In terms of problems,the author analyzes the problems such as the lack of subjects in rural cultural construction,the relative poverty of rural cultural life,the intensification of the impact of modern media on rural culture,and the difficulties in the development of rural cultural industry.The fourth part is to put forward the strategy of promoting rural culture construction based on the existing problems,mainly from improving rural environment,enhance rural attraction;Strengthen the rural ideological and moral construction,improve the level of rural civilization;Improve the public cultural service system,improve the level of public cultural service;In order to realize the prosperity and development of rural culture under the background of rural revitalization and promote the construction of rural culture,specific measures are put forward from four aspects: developing and strengthening rural cultural industry and strengthening the economic vitality of rural cultural development. |