Application Of Regional Cultural Elements In Brand Image Design Of Zhigong Temple Dried Bean Curd

Jianmen Guan Zhigong Temple Dried Tofu Food Limited Company.is the representative leading enterprise of Jianmen Guan Tofu.In the process of its brand construction,there are still many problems,such as the brand image lacks the support of regional cultural characteristics,certain homogenization compared with similar brands,brand positioning is not specific and clear,and insufficient attention to the promotion and design of brand image.The current design is weak.You need to upgrade,update,etc.Therefore,based on regional culture research,this paper takes Zhigong Temple Dried Tofu Food Limited Company.(hereinafter referred to as Zhigong Temple Dried Tofu),a representative leading enterprise in Jianmen Guan tofu,as the prototype to explore the application of regional cultural elements in brand image design,and takes Zhigong Temple dried tofu brand image design as the final expression of this design practice.This paper mainly includes three aspects: regional culture research and analysis,research and analysis of Zhigong Temple dried bean curd,and finally design strategy summary and practice.Firstly,it summarizes regional culture,including its composition,connotation and characteristics.Then analyze the principles of its design expression,connect its relevance with brand image design;After that,the local regional culture of Zhigong Temple dried bean curd was sorted out to pave the way for the selection of design elements.The second is to investigate and analyze the status quo of Zhigong Temple dried bean curd brand image design,including its existing brand logo,packaging,color,brand publicity and positioning;Investigate its product categories,competitors,consumer demand,user portraits,market trends,etc.In order to ensure the accuracy and universality of data,questionnaire survey will be conducted on consumers,and in-depth interview with manufacturers;Finally,its brand problems are summarized.Thirdly,on the basis of sorting out the existing problems of local regional culture and brand,design strategy and design practice are carried out.Moreover,in order to ensure that the selected regional cultural elements are the most representative and can best reflect local characteristics,the projection experiment is integrated,and the regional cultural elements that best meet the needs are selected and applied to the final design practice.In order to ensure that the regional cultural elements selected in this paper can represent the local characteristics to the maximum extent,in addition to the conventional questionnaire survey and in-depth interview method,this paper also incorporates the projection experiment method to ensure the accuracy of the selected elements.Through this study,it can provide theoretical and practical reference for the application and development of regional culture in brand image design.