Research On The Enhancement Effect Of GIF Illustration On Visual Social Connotation

The new generation of "empty-nest youth" refers to young people who live apart from their parents and relatives,are single and rent apartments alone.They are used to living alone,and gradually lazy offline social activities,good at virtual network activities,the network has become their main place of social life.In the era of new media,many image social media have been generated,which has the characteristics of visual,interactive,emotional and convenient.Through these media,the youth group uses a large number of visual social techniques such as pictures,short videos and emoticons to achieve the effect of information exchange,emotional catharsis and entertainment rest,thus forming their own social circle and network social culture system.However,in the process of network social communication,a large number of images such as parody,mockery and ridicule appear,making the daily network culture seen by young people appear thin and flat.Such entertainment psychology,which is merely superficial,has an impact on the cultural values of young people that cannot be ignored.This paper studies 24-30 years old "empty nest youth",analyzes their characteristics and visual social ways,and analyzes the cultural connotation of visual social under different media,so as to find a breakthrough for the creation of GIF illustration.Through questionnaire survey,the lifestyle,psychological characteristics,aesthetic and cultural trends of empty-nest youth were collected,and illustrations were created based on the collected data.GIF illustration is better than traditional illustration in conveying information connotation,can convey more delicate emotion,render a richer picture atmosphere.This is,GIF illustration can also reflect the story of illustration,and increase the interaction between users.Based on the daily life of "empty nest youth" as the material,draw GIF illustration.Through the emotional atmosphere and aesthetic culture conveyed by GIF illustration,the visual communication of "empty-nest youth" in the network social communication is changed in appearance and form.While conforming to the group’s aesthetic,it tries to enhance the cultural connotation of their visual social communication.