Research On Red Culture Communication In The New Media Era

Revolutionary culture is an important part of socialist culture with Chinese characteristics.Inheriting red genes and continuing the red bloodline is an important mission for all Chinese people.In today’s era,with the development of information technology,the technology of culture and information dissemination has also been greatly improved and changed.The 20 th National Congress of the Communist Party of China proposed to carry forward revolutionary culture,and at the same time proposed to strengthen all-media communication,which provided important inspiration and pointed out the direction for the study of combining new media technology and red culture communication.The new media era has improved the effect of red culture communication,enhanced the effect of red culture communication,activated the red resource library,and also posed many challenges: traditional communication methods have been impacted,new media has used its own advantages to attract more investors and potential audiences,squeezed traditional media in many ways,and seized the market share of traditional media.The spread of red culture has become more difficult,negative information is false and true,and information is incomplete due to the limitation of dissemination time.In the face of many opportunities and challenges,the feasible countermeasures for red culture communication are further proposed:first,to establish an all-media communication system,and optimize the dominance of traditional media and play the complementary role of other media in the process of transforming the main communication channel to new channels.Second,integrate media resources to play the role of media integration,strengthen the thinking of traditional media on the Internet,strengthen the integration of new and old media,and improve the dissemination effect of red culture in the integration.Third,strengthen the supervision of self-media and other red cultural communication media,continuously increase investment in science and technology,improve corresponding laws and regulations,and form a high-quality professional supervision team.To strengthen the dissemination of red culture and new media,and to enhance the use of new information technology should start from the following paths.First,use new technologies to realize the transformation of the main communication channels.Second,strengthening human-to-human transmission.Third,innovate communication forms to strengthen the communication effect,and strive to create a network space that attracts audiences.