Study On The Market Operation Strategy Of Wind Power Based On Public Goods Supply

As one kind of renewable energy power generation, wind power generation can not only save the fossil energy and generate remarkable environment and social benefits, but also has the property of social public cause of the power industry. Therefore, our country should develop the wind power generation greatly, either in terms of energy resource finiteness or the sustainable development of environment and society. However, despite a series of preferential policy, the price of wind power is still higher than conventional energy generation, restricted by the factors such as wind resource and wind power unit technology. In such context, the paper studied the marketing operation strategy for wind power generation based on the theory of public goods supply, so as to enhance the market competitiveness of wind power and promote its sustainable development.In the market structure of Cournot and Bertrand, the paper established a series of theory and corresponding model and method, so as to solve the problem of how to make supporting public cause a component of the competitive commercial company's operation strategy. Such study laid certain theoretical foundation for the coordination and integration of the economic benefit target and social effect object for the wind power generation enterprise. That is to say, in the power market, wind power generation enterprise should also pursue the entire social benefit along with its own economic benefit. And carrying out social marketing can help to realize the coordination of the two objects and facilitate its marketing operation.The paper summarized the pricing mechanism of wind power in different periods. On the basis of analyzing the cost constitution of wind power, the wind power price was computed with the method of average price during operation. The current situation of wind power concession project was analyzed, and according to the object of introducing competitive mechanism into the exploitation of large wind power in our country, some advice was given to the wind power concession bidding mechanism in our country. On basis of previous study, the paper thought that depending on a series of preferential policy of the government and implementing competitive price mechanism is not enough to improve its market competitiveness. The IRR of wind power generation is still low, and it's short of investment attraction and hard to commercialize, and such situation can not be completely changed.The demonstration method and mathematical model for the additionality of our national wind power generation farm was promoted. With an example calculation of improving the economic efficiency of wind power fields through CDM funds, it is concluded that the CDM funds can improve the wind power fields'economic efficiency and boost its marketing operation in our country.The paper described the relation between distributed wind power generation and Chinese power social universal service. Based on researching the technical feasibility of conducting distributed wind generation in remote rural areas, the cost constitution of distributed wind generation and large grid concentrated power supply were both analyzed, and the cost calculation model of the two kinds of power supply style was established.The paper studied the marketing operation strategy for commercial wind power generation enterprises thoroughly on basis of public goods supply in different market mode, and researched the measures of improving the economic efficiency of wind power from different perspectives. The research results can provide some theoretical guide and practical reference for realizing the coordination of market competitiveness and public cause service in future wind power market design, which may improve the economic efficiency so as to facilitate the sustainable development of wind power farms in our country.