The Development Trend Of New Media And Its Influence On Values

The new media in the paper adopts generalized and open references, including emerging media and new-type media. The development of new media has two characteristics. First is that protogenetic new media states based on new information network technology keep emerging, from e-mail, BBS, personal homepage, short message service, to blog, podcast, forum BBS, ETC. Second is new media states generated by innovation or integration of new information network technology on traditional media. For example, network radio station, network television, network newspaper, cellphone paper, etc. have enriched media forms and expanded the living space of traditional media.Chapter Ⅰ The connotation and its characteristic of new media:mainly define the concept of new media. In light of current network convergence and media convergence, in respect of generalized network, the new media is also called network media and its development trend can be classified into social networking and network socialization. Besides, it also sets forth new media’s technical characteristic, propagation characteristic, function, and significance, and summarizes main types of new media. In respect of statistics, expound the development stage and utilization condition of internet in China.Chapter Ⅱ Network society under new media:with its rapid development, the new media is utilized by more people around the world. As the new media provides various communication platforms, it is described as a media to intensify personal contact and pursue own interest, thus being a channel which is beneficial to civil society. The internet exists not only as a new media, but also as the new social environment human lives and as the foundation and platform for human to construct new social state. Firstly, discuss several theoretical foundations of network society: social group theory, Manuel Castells’s network sociology, Nicholas Negroponte’s explanation on "digital subsistence". Then further analyze the formation and essence of network society. At last, introduce network society’s duality of real and virtual natures.Chapter III New media’s three dimensions:technological dimension, main body dimension, and environmental dimension. The development of new media must have supporting-technological development, coordinate with requirement of main body, and adapt to social environment at the same time. Only the above three dimensions are clearly discussed, can the development trend of new media be expounded clearly. Then expound relevant theories of technological philosophy, technological connotation and its characteristic, new media as the technology of "seat frame", and influence of new media technology in respect of technological dimension. Concerning environment, mainly expound the inter-infiltration and its influence on political environment, economic environment, and new media.Chapter IV Development trend of new media:changes of media forms are caused by complex interactions of social economy, politics, culture, and technological improvement. The multi-aspect needs of social development promote the innovation of media technology; the changes of media form stimulate human to see himself and surrounding world in new ways, thus being important catalyst to affect social system and cultural development. Firstly, introduce relevant theories of media development, main types of media, and development evolution. Then further expound the development trend of new media-on-line off-line integration; network becomes the extension of reality; co-existence and mutual integration of virtual and reality. At last, conduct empirical analysis on the trend. Through analysis of China’s typical network business such as instant messaging, SNS, map and search engine, it can be concluded that each aspect of internet develops towards on-line off-line integration.Chapter V Time significance of new media:after defining the development trend of new media, the proposition of "network is the extension of reality" shows the essence of function relation between virtual and reality. New media is no longer on virtual level. Instead, it has changed human’s survival mode and communication relationship, is reconstructing social discourse system, organization mode, and has generated new moral ethics and value. Therefore, the chapter, one by one, expounds the influences of generation and development of new media on lifestyle, way of communication, social culture, moral idea, and value pursuit. At last, with a view to value formed under environment of new media, the new media has changed the following aspects:people’s understanding cognitive system; mode of people’s value awareness construction, content of people’s value consciousness; and intensity of people’s value awareness construction. As the main body, People need to endow new media with humanistic spirit. Network humanization is a correct method to control network. In case of lacking in value or failing to endow network with correct value, people are conquered or alienated by network, and become dependency and slave of network. Human network is the reflection of human’s essential power. Accordingly human is the main body who controls and utilizes network.Chapter VI The development of new media and comprehensive development of human:the development of new media should promote human’s comprehensive development at the final stage. Firstly, the chapter expounds Marx’s human science theory. Then expound the promotion and arrearage of new media development on comprehensive development of human, as well as the conditions and environments provided by new media for the comprehensive and free development of human. Propose to intensify construction of new media and promote human’s subjectivity development.In summary,"the human has developed scientific technology, created information, and established the entire information age." However, the balance bearing technology and humanity is losing balance in current society. The technology is no longer subjected to the control of value main body. Instead, it challenges existing humanistic value by its own philosophy and also challenges existing social main body in the form of personalization. Therefore, when technological power expands irresistibly by its own "internal logistic", add the weight on humanistic care and value ideal, so as to balance the technology and humanity.