Research On The Relationship Between Government Image Communication And The Construction Image Communication And The Construction Of Harmonious Society

Image dependents entity, it is a kind of value orientation. A sublimational image is advanced productivity. Democracy and the rule of law, fairness and justice, honesty and fraternity, vitality, stability and order, and the construction of harmonious society between people and nature depend on the promotion of government’s reputation and influence.The current age is an age of media big development. Because of a large number of advanced communication resources being possessed by mass media, government activitives must have the aid of news media to act on public, and be known or accepted by public. The image of the government is inseparable from the media supervision and communication.At the same time, all of government things are shown in the public by the media:public opinion represents. How to identify the news information and what kind of means be adopted to broadcast, will be directly affect effect of the government image communication, sometimes it even produce "one word can make a country prosper or decline and directly promote or hinder the construction of the socialist harmonious society. A good government image being disseminated by media which is beneficial to improving the government authority, enhancing the governing capacity of the government, improve the international competitiveness of our country and more conductive to protect the civil liberties and rights and citizen’s dignity, promoting harmonious development between people and people, people and society, people and nature, ultimately to promote the all-round development of people.This article will combinate the government communication and the basic characteristics of the harmonious society construction, and put forward some operable communicate principle and method of government image through some relatively mature approach which from weatern country government image communication. Through the research about the relation of the government image communication and the construction of harmonious society, it will find out the problem and experience, provide guidance and reference for our country’s journalists and government staffs, make them grasped the needing attentions and adopted feasible measure in the work of reporting the government image communication. Strengthening amd improving the government image communication of mass media, which can provide a new theory and a perspective of practice and do help to the promoting construction of harmonious society. The media will have a brilliant future in the aspect of the government image communication promoting the construction of harmonious society, and take a heavy responsibility, it also needs that the government, mass media and the mass people combinate one heart and one mind to form a good interact open and harmonious situation.