Research On Firm’s Managerial Cognition Emergency Preventive Behavior And Lts Performance

The occurrence of emergency not only causes serious economic interests losses of firms, and may also result in huge damage to the environment and resources that are difficult to restore in a short period of time, what is worse, it may even deprive of the staff’s life, and leads to the bancrptcy of the firm. Therefore, taking effectively preventive behavior to reduce the adverse consequences of emergency, realize the sustainable growth of existing firms and improve the existing firms’ contribution to economic growth, is one of the important research issue. However, emergency prevention has not attracted enough attention of firms. The industry view, resource view, transaction cost theory and other theories can not explain why does firm behavior differently and its different consequences under the same environment. Based on the previous theories, this study tries to explain emergency preventive behavior and its performance from the perspective of cognition. This study will make up for the gap of previous studies, will be helpful for firms to gain and maintain competitive advantage, and provide the theoretical basis for making relevant policies.Along the paradigim "cognition-emergency preventive behavior-emergency prevention performance", and based on cognitive category theory, schema theory, cognitive orientation theory, accident prevention theory, trait theory and health belief theory, from the cognitive perspective, this study explores the influence of cognition on emergency preventive behavior, and emergency preventive behavior on emergency prevention and response performance, as well as examines the moderating effect of risk propensity and risk perception. Specifically:first, this paper studies the dimension of emergency preventive behavior; second, from the cognitive perspective, this paper analyzes antecedents of emergency preventive behavior, and under different situations, the change of cognitive-behavior relationship; third, combined with accident causation theory, this paper measures firm’s emergency prevention and response performance, and tests the effect of emergency preventive behavior on emergency prevention and response performance; fourth, this paper reveals the mechanism of cognition on emergency prevention and response performance. Taking the1329personnel of292firms on the manufacturing industry and the mining industry as sample (which, in order to reduce the measurement bias, in this study, each firm is issued five questionnaires), first of all, through the exploratory factor analysis and confirmatory factor analysis, this study tests the reliability and validity of questionnaire; then, this study calculats ICC (1), ICC (2) and rwg, and aggregates the date; next, using single factor Harman test method and label variables, this paper examines the common method biases; finally, through statistical method of structural equation modeling and multiple regression analysis, this study tests hypothesis. The main research contents and conclusions of this study are as follows:First, based on the literature research and interview research, this study puts forward emergency preventive behavior is made up by information type behavior, resource type behavior and the system behavior, wherein the information type behavior can be divided into information scanning, information recognition and information communication, resource type behavior can be divided into emergency supplies reserve and emergency personnel equipment, and system type behavior can be divided into emergency knowledge training and emergency plan. Through exploratory factor analysis and confirmatory factor analysis, this study confirms that emergency preventive behavior scale has good reliability and validity. This study further makes comparison between the models it may contain, and finds that this model is more reasonable.Secondly, this study ascertains the effect of cognition on emergency preventive behavior and emergency preventive behavior on emergency prevention and response performance, and the mediating role of emergency preventive behavior. This study uses structural equation modeling technique to revise research model, and results showes:cognition complexity, long-term orientation and proactive orientation all have positive effect on information type behavior, resource type behavior and the system type behavior; cognition focus has negative effect on the system type behavior; information type behavior has a negative effect on the violation rate and small events occurrence rate; resource type behavior does not have significant effect on the violation rate and small events occurrence; system type behavior does not have significant effect on the violation rate, but has a negative effect on small event rates occurrence; information type behavior, resource type behavior and the system behavior all have positive effect on emergency response performance.Finally, this paper examines the moderating effect of risk propensity and risk perception between different long term orientation, proactive orientation and emergency preventive behavior through multiple regression analysis and the structural equation modeling, and finds that risk propensity plays an negative moderating role between long term orientation and information behavior, as well as system type behavior; risk perception plays an positive moderating role between long-term oriention, proactive orientation and information type behavior, plays an positive moderating role between long-term orientation and information type behavior, and plays an positive moderating role between long-term orientation, proactive orientation and system type behavior.In addition, as to control variables, the study finds that:the size of the firm is positive correlated with information type behavior, resource type behavior, system type behavior, and negative with the small event occurance rates. However, the effect of age, ownership, industry and region are not significant. Therefore, according to the size of the firm, the samples are divided into two groups, the research adopts multi group structural equation analysis and tests the difference between the two groups’s paths, and results show that:resource type behavior has different effect on the rate of violation in different sample. Meanwhile, firm’s size also affects several paths in the moderating model.To sum up, as to the overall structure, the proposition and confirmation of emergency preventive behavior, provides a basis for studing the effect of cognition on emergency preventive behavior, and emergency preventive behavior on emergency prevention and response performance. Meanwhile, it makes the study of moderating effect of risk propensity and risk perception become feasible. The conclusions of this study can contribute to the enrichment of cognitive theory, accident prevention theory and son on, and can provide a certain theoretical guidance and reference for the issue of firms on how to gain health and sustainable development.